When your garden business chooses public relations, you expect your strategy to pay off.
And, you're right to expect a return on your investment (ROI) - hiring a PR firm is a cost-effective, efficient way to meet your business goals.
One thing PR isn't, though, is immediate.
It takes time for a PR campaign to build momentum. Plus, the nature of PR is such that as your brand reputation grows media endorsements over time, even more outlets will want to work with you as you to become a household garden brand.
So, the million dollar question: how can you tell if your public relations strategy is working?
Read on to learn 3 tips for measuring your garden brand's current public relations success.