It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.

Garden brands also use it to connect with consumers in a variety of ways.

While it is easy, instant and efficient, the tone of a message doesn’t always translate from screen to screen.

According to PR Daily, an email send off, also known as a valediction, can be just as important as the body of the message itself.

Its list of 39 ways to close an email demonstrates that valedictions can also show creativity while still remaining professional.

Garden brands that structure their emails professionally and show creativity will see higher response rates.

Continue reading for tips on how to close an email.

People aren’t just wearing denim anymore – they’re using it in the garden. 

The worn down hues of denim give off a comfortable and contemporary look to almost anything, including outdoor spaces.

The 2015 garden trend, Color Pops, has two faces. The first is all about standing out in the crowd and being noticed. This year, gardeners will rely on bold teal and pink to take their outdoor spaces to the next level.

The second is a more cool, vintage feel. Pastel hues and rustic textures like denim will make a statement, proving that all types of color can “pop” when paired correctly.

Having denim in your garden may seem strange, but that’s what makes it interesting to others and helps you personalize your garden space.

This 2015 garden trend not only applies to gardens. Brands that operate with a “Color Pop” strategy will gain more recognition and see a boost in sales.

Continue reading for tips on how to incorporate this 2015 trend into your garden brand’s media strategy.

Garden industry insiders should never be at a loss for ideas.

People always seem to be starting new companies, creating new lawn and landscape products, and even producing different publications.

When these businesses start, they ultimately look to public relations professionals to help spread the world about their new brand.

A recent PR Daily article titled “8 questions startups should ask before hiring a PR firm” highlights what new companies should look for when hiring outside help to promote their product or image.

One key point the article doesn’t mention is that it works both ways.

Not only do startups have to carefully interview the companies they want to promote their brand, public relations firms also need to choose their clients wisely. Ultimately, a client list contributes to any PR firm’s overall image.

Continue reading to learn more about how your garden PR firm should pick clients. 

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

Uber, the ridesharing service best known for picking up patrons with the touch of an App, transported another type of precious cargo Wednesday, Oct. 29, - kittens.

Adoptable kittens.

Uber, Cheezburger and the ASPCA combined National Cat Day strategy purrrrrfectly. Their partnership demonstrates what brands can accomplish when they capitalize on relevant news stories and market to consumers in real-time.

Continue reading for tips on how your garden brand can take advantage what’s trending. 

Ello is the new “simple, beautiful & ad-free social network” that has been a trending topic of discussion on Linkedin, business forums and blogs. But is it here to stay? And more importantly, is it right for your business?

Ello is another social platform that garnders a new audience and more potential exposure, for your garden brand. Why wouldn’t your brand have an Ello account? 

Read on to see if your garden brand is right for Ello.

Apology accepted, U2 – for now.   

According to Mashable, Bono recently apologized for automatically downloading the band’s new album into everyone’s iTunes library.

While some loved the idea, others didn’t appreciate the sentiment. (Honestly, who has enough iCloud storage space for things like this?)

Though U2’s cloud takeover garnered mixed responses from the public, it did serve as a valuable lesson for PR pros: Always make sure your pitches are timely and targeted to the correct media.

Nothing says “no response” like an irrelevant email sent to the wrong producer, editor or reporter. Errors like this can damage a relationship with a key influencer before it even starts.

Busy PR professionals spend a lot of time researching and crafting pitches – make sure this time isn’t wasted.  

Read on to learn how to deliver pitches to the appropriate target audience.

Garden industry jargon is sometimes as colorful as flowers themselves.

While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.

Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.

In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.

Keep an eye out for our 2015 trends report!

Keep reading to learn more about Garden Media Group’s trend jargon.

With autumn starting in just about a week, now is a great time to finish this quarter out strong and prepare your garden brand for the new season, too.

Play it cool - learn how to make the transition between seasons as smooth as possible.

First, analyze how your garden business did in the past few seasons in order to make fall 2014 even better.

Read on to learn 3 tips to keep your garden brand flourishing this fall.

The world today is one of instant gratification. We want results, and we want them quickly. 

The web gives us access to more information than our predecessors could have ever predicted, and because we can get results quickly, we make decisions quickly too.

And that makes public relations measurement more important than ever. 

The ROI of money invested in gardening public relations should be easy to see. 

Keep reading to learn 3 effective ways of making public relations measurement visually appealing and easy to digest.