Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.

For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.

Continue reading for tips on how to pitch local media.

Those who list “multitasking” as a skill on their resumes should consider revising. According to Devora Zack, CEO of Only Connect Consulting, multitasking cuts productivity by 40 percent.

When we work on two projects at once, our brains are actually switching back and forth between each activity non-stop. Our bodies think multitasking is a good thing because each time we start a new task, our brains gets excited.

Science proves; however, that multitasking decreases productivity and exhausts the brain.

Continue reading for more information about how to focus at work.

Maintaining the title “Queen of Local News” is no small feat, but Betsy Price makes it look easy.

As the features editor for The Wilmington News Journal, Betsy writes, edits and manages a handful of the paper’s sections. Her passion is to provide her readers with interesting and important local content.  

She cut her teeth in Alabama, spending her undergraduate years at Auburn University, and then moved onto the Birmingham News as both staff writer and eventually editor. She moved to Delaware in 2005.

Betsy visited Garden Media for the firm’s monthly Lunch with a Pro series to discuss the industry landscape.

Read on to continue learning about Betsy and her visit with Garden Media.  

For this week's Spring Speaker Series, we sat down with Katie Dubow, creative director at Garden Media Group.

Daughter of founder and CEO, Suzi McCoy, Dubow has paved her own budding and vibrant path in the industry.

As Garden Media Group's first official employee, Katie has gained experience well beyond her years and has established herself as an industry PR pro.

Continue reading to learn more about Katie and her experiences in the public relations and marketing industry.