Pinterest recently became the third-most-popular social network in the world with 11-plus million users.
You're already using SEO to drive your press releases, but how can you use Pinterest to expand your reach? Try these tips:
According to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools, Pinterest is now sending more traffic than Yahoo search.
We've blogged about Pinterest, and are self-proclaimed Pinterest addicts! Are you using Pinterest to drive traffic to your website? If not, you may want to start!
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Topics: lawn and garden public relations, garden marketing, social media
From Clint Eastwood’s now infamous chair speech to Bill Clinton’s awe-inspiring delivery, both parties’ conventions have been dominating the prime media spot for the past two weeks.
Now that’s some good PR...but mistakes have been made as well.
We, at Garden Media, know we can learn much from the blunders and triumphs of the most planned, carefully calculated events of the year.
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Garden Media trend spotters are constantly searching for the latest and greates garden trends- we search everything from fashion and food to outdoor living and landscape design.
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Topics: garden marketing, trends, Garden Trends
How can Social Media Help Grow Your Garden Business? According to a recent Garden Writers Association report: "More consumers are turning to social media sites and YouTube for gardening information, both showing an increase of 3-5% from last year."
For your company, the question is not, "should I use social media?' But "what is my social media plan?"
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Topics: lawn and garden public relations, garden marketing, social media
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Topics: garden marketing, trade show public relations, Garden Media Group, garden industry public relations
It's easy to give your own Twitter account a little personality just by sharing what's happening in your life, talking about what interest us or what doesn't, or posting great pix of your summer at the beach.
But how do you give a plant brand or garden product a personality? How do you make it real and likeable? Here are five tips to help your brand becomeing engaging on Twitter. Afterall, we love doing business with people we know, people we like and people we trust. That's what garden marketing public relations - and Twitter is one of the tools in our PR tool bag - is all about.
1. Put a face on the Twitter avitar with your company logo.
Suzi McCoy
@SuziMcCoyGMG
The Garden Plot is about all things 'Gardening!' You'll discover the hippest, hottest gardening news & trends - before everyone else. www.gardenmediagroup.com
Kennett Square, PA · http://blog.gardenmediagroup.com
At Garden Media, all of our active Twitter staff use their name and GMG with our logo on their avitar to create brand awareness and consistency. It puts a name and a face to the brand.
2. Use a company logo for your Twitter account, but humanize it with real people
Stephanie/Marketing
@rescue
RESCUE! products offer environmentally responsible solutions to problems with pest insects such as flies, wasps, hornets, yellowjackets and stink bugs.
Spokane, WA · http://www.rescue.com
In this Twitter bio Stephanie Cates uses her photo and her name AND her job description on the @RESCUE twitter account. This is very transparent. People would much rather follow a real person than a logo.
3. Host Twitter chats
GardenChat is a weekly chat with several thousand avid gardeners every Monday night. Real Garden brands and companies host the chat and answer questions and engage in conversations with a great garden market. This is a great way to gather people in your industry together and allow them to get to know the human side of your brand.
4. Use Twitter to Answer Questions
Delta Assist
@DeltaAssist
We’re listening around the clock, 7 days a week. We try to answer all tweets but if you require a response pls visit www.delta.com/talktous or call 800-221-1212
I've read that if you want an answer from Delta just tweet it. They are "listening" 24/7. But many companies don't understand that customers aren't always calling customer service or checking out the FAQs on the companies website. Be sure to monitor and answer customer complaints on Twitter because 70% of customer complaints on Twitter go unanswered.
I know it's hard to answer every question but at least address the most pressing customer needs, issues and complaints. The question of one could be the question of hundreds.
Follow us on Twitter @SuziMcCoyGMG
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Topics: garden marketing
| Every year the American Society of Landscape Architects surveys its members who specialize in residential design and asks them to “rate the expected popularity of a variety of residential outdoor design elements”. These popular trends are important to know for any garden marketing executive who wants to get ahead of the curve. Not surprisingly, the category of gardens and landscape spaces was at the top of the list with a 96.6% rating it somewhat or very popular. It was followed closely by kitchen and entertainment outdoor livings spaces at 91.5 percent. Surprisingly, across all categories grills rated higher – 97.4% than the demand for low maintenance landscapes which scored a close 96.6%, followed by fireplaces/fire pits - 95.8% and dining areas 95.7%. Which leads ASLA to conclude Americans want outdoor spaces for lots of entertaining that are not demanding on their time? This easy living at home in backyards for entertaining has been a trend since we first saw it emerging in 2001, and this love affair with the backyard shows no sign of slowing down. According to the 2012 Residential Landscape Architecture Trends survey, consumers still want kitchens and dining options, comfortable seating, and water features. Lighting remains popular with a score of 93.1% “as Americans plan to take more of their lives outside once the sun sets.” The good news for gardening companies is that Americans are being more practical and sustainable in their gardening practices. Some 86.3% say their customers want native plants -- yeah! -- 85.4% drought-tolerant plants and 81.2 % are planting food/vegetable gardens. And more than half of them prefer to be organic 61.2%. There is hope. Additional information on residential landscape architecture can be found at www.asla.org/residentialinfo.
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Topics: lawn and garden public relations, garden marketing, horticultural marketing communications, Garden Media Group, garden industry public relations, Garden Trends
