Lately, social media has been the buzz of our blog and the garden industry; after all, there are many ways social media can help your business, and they’re easy!

But, Garden Media Group has been around for a long time—over 20 years. During our time, we’ve learned the importance of keeping up with new trends while still using the tried and true methods that have been around since the beginning! It’s like the Girl Scouts say, “Make new friends, but keep the old. One is silver, the other is gold.” 

Today, we’re going to get back to the PR industry basics. Below are the four essential elements of a classic (and modern!) public relations media plan.

Pinterest recently became the third-most-popular social network in the world with 11-plus million users. 

You're already using SEO to drive your press releases, but how can you use Pinterest to expand your reach? Try these tips:

Social media is an ever-evolving (and increasingly important) medium! LinkedIn changed their pages a few weeks back and now, Twitter’s spicing their platform up a bit.  Below, we’ll fill you in on how to use and master the new profile all while creating a cohesive message.

At Garden Media Group, we tweet, post on Facebook, pin our interests, and of course, stay LinkedIn. After all, social media has become a major component of any effective PR campaign.

In 2011, 65% of adult internet users were using at least one social media site, and this percentage rose 4% from 2010. For more staggering social media statistics, check out this fantastic, eye-opening infographic from Media Bistro.

The pool of social media users continues to grow rapidly, so we’ve got to jump in!

Below are three simple, yet effective tips to make your social media snappy and memorable!

According to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools, Pinterest is now sending more traffic than Yahoo search.

We've blogged about Pinterest, and are self-proclaimed Pinterest addicts! Are you using Pinterest to drive traffic to your website? If not, you may want to start!

The office is all a buzz over the new Spring 2013 Pantone Color Report. These kind of trend reports help Garden Media identify hot products and ideas to add to our annual garden trends report.

And good news for the lawn and garden industry, according to Pantone, greens will be a hot color for spring 2013. Greens will act as a neutral color in everything from fashion to home decor. 

From Clint Eastwood’s now infamous chair speech to Bill Clinton’s awe-inspiring delivery, both parties’ conventions have been dominating the prime media spot for the past two weeks.

Now that’s some good PR...but mistakes have been made as well.

We, at Garden Media, know we can learn much from the blunders and triumphs of the most planned, carefully calculated events of the year.

Surprise! LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today.

Here at Garden Media we talk a lot about garden marketing and public relations.  We hope it helps clients, potential clients and anyone looking for a PR firm understand the science and technique behind what we do.

I recently came across this post from Henson Consulting about five qualities that make a potential firm a great fit for your lawn and garden business.

Garden Media trend spotters are constantly searching for the latest and greates garden trends- we search everything from fashion and food to outdoor living and landscape design.