GROW! Marketing and Public Relations Tips

Teens Abandon Facebook for Other Platforms

Posted by Katie Dubow on Tue, Jun 5, 2018 @ 8:27 AM

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

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Topics: Marketing to Millennials, Gen Z, Youtube, Snapchat, Instagram, facebook, trends

Trending Thursday: 2017 Garden Trends Video Series Continues

Posted by Samantha Arcieri on Thu, Mar 2, 2017 @ 9:04 AM

For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond. 

We’re continuing our YouTube video series  to deep dive into the top lawn and garden trends for 2017, outlined in Grow 365.  

Each video in the series will dive into one of the eight trends for 2017 and  show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.

The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.

Learn more about the Peak Season trend from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, Youtube, social media

Trending Thursday: Precious Resources Combines Necessity and Innovation

Posted by Samantha Arcieri on Thu, Sep 29, 2016 @ 9:32 AM

For today’s Trending Thursday post, we’re highlighting Precious Resources from our 2016 Garden Trends Report.

The resources that we depend on to garden, particularly water, are limited and need protection. Precious resources is a trend where necessity meets innovation.

New technologies and plants offer the opportunity to protect and conserve resources with small lifestyle changes that will make an evolutionary impact on the gardening experience.

Learn more about Precious Resources from our latest YouTube video.


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Topics: Trending Thursday, Youtube, Garden Trends, Social, trends

Trending Thursday: NaTECHure Gets People Outside

Posted by Samantha Arcieri on Thu, Sep 1, 2016 @ 9:52 AM

For today’s trending Thursday post, we’re highlighting the NaTECHure trend from our 2016 Garden Trends Report. 

NaTECHure is the intersection of two of the hottest trends in education: technology and nature.

When technology and nature come together they get people off the couch outside. The latest example of this is the Pokemon craze, but other new apps and virtual reality engage kids with gardening and nature in fun, new ways.

Learn more about NaTECHure from our latest YouTube video.

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Topics: Garden Trends, Youtube, garden marketing, Trending Thursday, Public relations

Trending Thursday: Dogscaping creates safe paws

Posted by Samantha Arcieri on Thu, Aug 4, 2016 @ 9:30 AM

For today's Trending Thursday post, highlighting the dogscaping trend from our 2016 Garden Trends Report. 

Pets run through the lawn, roll in it, dig in it and often eat it so it’s no wonder that pet owners are thinking more and more about how to make their gardens pet friendly and pet safe.

Dogscaping is creating a safe place for pets to roll, run and roam outside.

Learn more about Dogscaping from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, Youtube, gardening, marketing

Trending Thursday: Layered Landscapes Get Back to the Roots

Posted by Samantha Arcieri on Thu, Jun 2, 2016 @ 2:00 PM

For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.  

Plants that are beautiful and serve a purpose are the essence of any layered landscape.

People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.

Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.

Living landscapes rich with wildlife are at the forefront of this trend.  

Learn more about Layered Landscapes from our latest YouTube video. 

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Trending Thursday: Backyard Boldness Transforms the Outdoors

Posted by Nicole Guarasci on Thu, May 5, 2016 @ 9:19 AM

For this Trending Thursday, we explore the backyard boldness trend from our 2016 Garden Trends Report.

People are revamping their backyards into bolder and more whimsical sanctuaries. Many are going back to the outdoors for relaxing and entertaining, but with more creative and innovative décor.

Learn more about backyard boldness in our latest YouTube video.

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Topics: Trending Thursday, trends, Garden Trends, Youtube, Garden Media

Trending Thursday: Connected Greenery is the New Normal

Posted by Samantha Arcieri on Thu, Feb 4, 2016 @ 8:22 AM

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.


New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.

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Topics: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Garden Media YouTube Series Grows in 2016

Posted by Samantha Arcieri on Thu, Jan 14, 2016 @ 2:05 PM

Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.


This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain. 

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Topics: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube

YouTube Serves as an Accessible Marketing Tool

Posted by Lauren Grow on Thu, May 7, 2015 @ 12:00 AM

YouTube celebrated its 10th birthday in February.  Over the course of a decade, it has transformed from a website that features a variety of videos to a marketing and entertainment conglomerate.

Located in 75 countries and available in 61 languages, YouTube serves as a media powerhouse that has more than one billion users worldwide.  

YouTube is the second largest search engine in the world. 

YouTube is a powerful marketing tool because videos are accessible to both domestic and international audiences. Every video posted to the site has unlimited potential. 

It is also a valuable marketing tool garden companies can use to promote their brand.

Continue reading to learn more about how garden brands can utilize YouTube to build their brand and market their products.

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Topics: branding, internet media, Garden Media Group, content marketing, Youtube

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