NaTECHure is the intersection of two of the hottest trends in education: technology and nature.
When technology and nature come together they get people off the couch outside. The latest example of this is the Pokemon craze, but other new apps and virtual reality engage kids with gardening and nature in fun, new ways.
Learn more about NaTECHure from our latest YouTube video.
People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.
Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.
Living landscapes rich with wildlife are at the forefront of this trend.
Learn more about Layered Landscapes from our latest YouTube video.
Garden Media Group is ready for its close up. In addition to releasing our in-depth trends whitepaper, today we launch our new YouTube video series highlighting top industry trends for 2015. The Garden Trends Report for 2015, “Unearthing the Best Life,” identifies nine consumer trends that will shape the garden and outdoor living industry for the coming year. Each video in the series highlights one trend to help viewers understand why it resonates in the industry.
Four years ago, GoPro launched a YouTube channel promoting its personal, mountable cameras. To market the camera, the channel showcased professional stuntmen and extreme athletes using a GroPro. Now, an estimated 6,000 videos are shot every day with people mentioning GoPro.
As the trend has taken off, GoPro now produces many of its own videos and tripled its amount of views.
Gardening brands can tap into this trend by creating their own brand videos for YouTube using GoPros and by learning what worked from GoPro's marketing strategy.
Read more below for tips on how your garden brand can create videos that resonate with your target audience.