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Trending Thursday: NaTECHure Deep Dive

Posted by Samantha Arcieri on Thu, Sep 15, 2016 @ 9:22 AM

You know by now that NaTECHure combines technology and nature to create an enhances outdoor experience.child-958067_960_720.jpg

This trend has the potential to create new generation of nature lovers.

Here’s a look into the essence of what makes NaTECHure popular. 

Continue reading for a deep dive into NaTECHure.

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Intersection of Ideas

NaTECHure is the intersection of two of the hottest trends in education: technology and nature. It uses things like apps and virtual reality to engage kids with gardening and nature in fun, new ways.

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The Craze

The rise of Pokemon Go, Snapchat and Periscope indicate that people have accepted VR and AR with open arms.

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Growth Potential

Fast Company estimates that VR and AR will generate $150 billion in revenue by 2020. Garden brands can’t ignore this type of growth.

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Old School Approach

Interesting stories that offer something new will always resonate with consumers. Brands need to keep this in mind when creating VR or AR experiences.

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Real-world examples

There are a lot of things brands can do today to get people outside. Destinations like Longwood Gardens turned the combination light and music into a show-stopping event with Nightscape. The high tech experience drew record crowds to the gardens during its first season.

NaTECHure helps get kids outside. Read the rest of our 2016 Garden Trends report to see other top industry trends. 

2016 Garden Trends Report Call to Action

Topics: Trending Thursday, Garden Trends, Garden Media, garden marketing, Digital Branding

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