GROW! Marketing and Public Relations Tips

Looking to Attract New Customers? Focus on Three Things.

Posted by Katie Dubow on Mon, Dec 2, 2013 @ 8:49 AM

We've talked to countless small garden businesses and start-ups looking to attract new customers and get the word out about their product. Most are inventors, creative and driven, but marketing is not their background. They feel overwhelmed trying to promote a new product or service.  

We offer free 30 minute consultations to such companies and try to keep marketing simple and straightforward for them. We listen to their goals and challenges and break down a few key things they can do to jump start a start-up.

Today, we wanted to share those tips with you, in the hopes that you, too, will feel a little less overwhelmed and have success launching your new product.

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Topics: garden industry public relations, hiring a public relations person, garden PR consultant

4 Ways to Get the Biggest Bang for Your Buck from Your PR Agency

Posted by Emma Fitzpatrick on Mon, Nov 11, 2013 @ 9:00 AM

When deciding to partner with a PR firm, your garden business is making a big investment.

Signing a yearly or multi-year contract is the most common practice for PR firms, which means you need to be completely ready for the commitment.

One way to make sure you maximize your partnership with your PR firm is to prep and ask tough questions about communication, price, and expectations before you begin.

Get the most out of your partnership with a PR firm by using these 4 tips to get the biggest bang for your buck.

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Topics: horticultural marketing communications, hiring a public relations person, garden PR consultant

Garden Media Celebrates 25 Years in Business!

Posted by Emma Fitzpatrick on Wed, Sep 25, 2013 @ 9:00 AM

That's right: on the 25th of September, Garden Media celebrates 25 years in business!

A quarter of a century ago in September 1988, Suzi McCoy put her daughter Katie on the bus for first grade and opened the doors of IMPACT Marketing & PR.

The firm would expand and eventually become known in the horticulture industry as Garden Media Group. 

Now, Katie has returned home to roost and is the Creative Officer at Garden Media Group.

Below, Suzi McCoy dishes on the full story of how Garden Media became the leading PR firm in the lawn and garden industry over the last 25 years.

Don't forget to wish Suzi and Garden Media a happy anniversary!

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Topics: marketing communications, Garden Media Group, lawn and garden public relations, garden industry public relations, garden PR consultant

Branding Bandits: How Do They Do It?!

Posted by Emma Fitzpatrick on Mon, Apr 22, 2013 @ 9:00 AM

Branding is a compilation of the choices your business makes. There's no magic formula to crafting an impeccable brand.

In order to build your business's brand, you've first got to establish three words that really encapsulates who your brand is. How are you different than the million of other garden businesses out there?

Once you've established a solid, branding foundation, then it's time to build your brand!

Best way to build your green, garden brand? Read and use these tips below to make your brand UNFORGETTABLE. 

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Topics: lawn & garden public relations, Garden Media Group, garden industry public relations, branding, image building, garden PR consultant, garden marketing

Green PR: Masterfully Recycle & Repurpose Content

Posted by Emma Fitzpatrick on Wed, Mar 6, 2013 @ 9:00 AM

I recycle everything. Why should an item be used only once? One of my favorite necklaces was made with old soda tabs. Recycling is only one aspect of sustainable living, but it is certainly the aspect that translates to public relations best.

We work hard to create thoughtful copy that will be of interest to multiple audiences, so why would we only use it as a press release? Exactly, we wouldn’t; it's just as wasteful as trashing a plastic bottle.

As an innovative company, we’ve got to keep moving forward.

One way to do this is by repurposing content. With oodles of outlets, recycling content looks just as chic as ever.

All your garden business has to do is implement these tips to ensure your content doesn’t look stale.

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Topics: lawn & garden public relations, Garden Media Group, creating content, garden PR consultant, content marketing

6 Tips from Lawn & Garden Marketing Pros for Writing a Press Release

Posted by Katie Dubow on Wed, Jan 2, 2013 @ 9:26 AM

Happy New Year and cheers to 2013!  Let's make the year a BIG and successful one.  And let's start with the press release. 

We often hear, “Anyone can write a press release!”  And that may be true, writing a press release that is picked up by the lawn and garden media and shared by bloggers is another story. Here at Garden Media we try to make our news releases “news worthy” by following these 6 golden rules.

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Topics: garden PR consultant, trade show public relations, garden trade show marketing

What is Inbound Marketing and Why does the Green Industry Need it?

Posted by Zack Bennitt on Wed, Dec 19, 2012 @ 9:28 AM
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Topics: garden PR consultant, inbound marketing, content marketing

Why Public Relations Consultants Are a Good Thing (Part 3)

Posted by Susan McCoy on Wed, Jul 25, 2012 @ 10:44 AM
Listen to this anecdote by Sheldon Baker, Senior Partner
at Baker Dillon Group, and see if you can determine what this company could have done better:

Recently, I met with a retired business executive (we'll call him Tom), I hadn't seen for over 15 years. During our visit, Tom and I talked about the many public relations strategies that were developed for his company. He originally hired me to help orchestrate the public relations strategy of his firm that was merging with another company. One of initial projects included developing a new corporate brochure that required design, photography and copywriting.
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Topics: lawn & garden public relations, lawn and garden public relations, garden industry public relations, hiring a public relations person, garden PR consultant

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