at Baker Dillon Group, and see if you can determine what this company could have done better:
Recently, I met with a retired business executive (we'll call him Tom), I hadn't seen for over 15 years. During our visit, Tom and I talked about the many public relations strategies that were developed for his company. He originally hired me to help orchestrate the public relations strategy of his firm that was merging with another company. One of initial projects included developing a new corporate brochure that required design, photography and copywriting.