Ah, the sweet smell of spring! We've endured the April showers, and now, it's finally time for May flowers! But, that's not all that's blooming...

Throughout the month of May, Garden Media Group will hone in on one of our favorite concepts: branding!

Each and every Wednesday throughout the month of May, our Grow blog will be examining a new aspect of branding.

Stick with us, and by the end of the month, your flowers will be in full bloom--and so will your garden business's brand!

To begin the journey, we're discussing one of the most important and initial steps of branding a business: defining your brand personality and product.

Topics: garden marketing, hiring a public relations person, branding, PR Strategy, case study, Garden Media Group, garden industry public relations

Building and maintaining a trustworthy reputation is the most important focus of any company, new or old.  But building this trust is not easy, especially in today’s inquisitive society. It takes a strong foundation, detailed planning, sound execution, creative ideas and time to build a brand. 

For years, companies have used the expertise of public relations firms to help communicate brand values and build their brand’s reputation. One of our services offered is branding.  To help companies better understand the nature of public relations in building brands, we have released a branding case study.

Topics: Public relations, hiring a public relations person, branding, PR Strategy

Here at Garden Media we talk a lot about garden marketing and public relations.  We hope it helps clients, potential clients and anyone looking for a PR firm understand the science and technique behind what we do.

I recently came across this post from Henson Consulting about five qualities that make a potential firm a great fit for your lawn and garden business.

 

Topics: lawn and garden public relations, hiring a public relations person, lawn & garden public relations, horticultural marketing communications, Garden Media Group, garden industry public relations

Listen to this anecdote by Sheldon Baker, Senior Partner
at Baker Dillon Group, and see if you can determine what this company could have done better:

Recently, I met with a retired business executive (we'll call him Tom), I hadn't seen for over 15 years. During our visit, Tom and I talked about the many public relations strategies that were developed for his company. He originally hired me to help orchestrate the public relations strategy of his firm that was merging with another company. One of initial projects included developing a new corporate brochure that required design, photography and copywriting.

Topics: lawn and garden public relations, hiring a public relations person, garden PR consultant, lawn & garden public relations, garden industry public relations