Trying to wrap our head around the social networking phenomena has been a challenge for most people.
Social Media: The New EgoSystem Lets Us All Be Popular
Topics: Public relations, Twitter, image building, SEO, Garden Media Group, social media, marketing
5 Ingredients for a Successful Media Relations Strategy
Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.
Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing
7 Tips to Write Twitter Headlines for Online Press Releases
They were looking over the results of the PR Grant awards last week and had an epiphany: Many Tweeters "scrape" headlines automatically to create tweets.
WOW! From this revelation, they learned how to craft a news release headline for Twitter in 120 characters or less to leave room for the shortened URL link to the article.
Topics: Public relations, Twitter, Garden Media Group, social media
If there is one question we get asked at the Garden Media Group all the time it is: What is the difference between advertising and public relations?
Topics: advertising vs public relations, Garden Media Group, garden industry public relations