In the late nineteen twenties the two largest manufacturers of breakfast cereal, Kellogg's and Post, were vying for the hearts and wallets of the American people. But with the Great Depression looming in the distance, and spending on the top of everyone's minds, only one company could come out on top. Can you guess who?
Topics: garden marketing, branding, advertising vs public relations, case study, advertising
But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."
Topics: Public relations, SEO, internet media, advertising, Garden Media Group, social media
In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.
Topics: garden marketing, advertising vs public relations, lawn & garden public relations, garden business, SEO, advertising
I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm. I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals. Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive.
In the end, most people quote these six reasons for not hiring a PR firm:
Topics: Public relations, marketing communications, lawn & garden public relations, horticultural marketing communications, advertising
Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.
Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing
