GROW! Marketing and Public Relations Tips

Exactly How Important is Public Relations?

Posted by Katie Dubow on Mon, May 13, 2013 @ 8:40 AM

In the late nineteen twenties the two largest manufacturers of breakfast cereal, Kellogg's and Post, were vying for the hearts and wallets of the American people. But with the Great Depression looming in the distance, and spending on the top of everyone's minds, only one company could come out on top.  Can you guess who?

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Topics: garden marketing, branding, advertising vs public relations, case study, advertising

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Susan McCoy on Tue, Jan 22, 2013 @ 9:39 AM

Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

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Topics: Public relations, SEO, internet media, advertising, Garden Media Group, social media

Marketing Agency Review for Lawn and Garden Businesses

Posted by Zack Bennitt on Mon, Jan 7, 2013 @ 9:20 AM

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

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Topics: garden marketing, advertising vs public relations, lawn & garden public relations, garden business, SEO, advertising

6 Reasons NOT to Hire a Lawn & Garden Industry Public Relations Firm

Posted by Susan McCoy on Wed, Oct 3, 2012 @ 9:39 AM

I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm.  I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals.  Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive. 

In the end, most people quote these six reasons for not hiring a PR firm:

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Topics: Public relations, marketing communications, lawn & garden public relations, horticultural marketing communications, advertising

5 Ingredients for a Successful Media Relations Strategy

Posted by Karen Creely on Thu, May 31, 2012 @ 3:44 PM

Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.

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Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing

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