Mastering the art of PR at a trade show is not easy.  You will have a lot of balls in the air if you're trying to both sell and market at the same time.

Topics: trade show public relations

Pinterest has captured the attention of the media and the masses alike since its inception in 2010. But, some businesses are still left wondering how to use Pinterest to increase their social reputation.

Topics: Pinterest, internet marketing, Garden Media Group

Topics: Public relations, press releases, SEO, Garden Media Group, marketing

I read this article by Bill Miltenberg, in PR News about 6 Tips for Optimizing News Releases that I wanted to share them with you:

Topics: Public relations, press releases, social media

People like to buy from friends.

That's a fact. I'm not talking about virtual friends either. I'm referring to real professional relationships with people where you work and live.

But how do you "make friends"? By getting involved. The more involved you are, the more people you'll know and the more who will know you and want to do business with you, their "friend."

Involvement in the community takes many forms--joining the local Chamber, sponsoring a Little League or bowling team, or getting "locked up" for a cause. Whatever your involvement, make a good impression. It is not advisable, however, to get involved simply for the business contacts. This could backfire and give you the reputation of being unreliable or indifferent to the community.

Topics: Public relations, garden industry public relations, marketing

Cara Pring from The Social Skinny recently posted the most up to date and comprenhesnive statistics on social media I have ever seen.  Its interesting to see how many users are online (66% of Adults) and how many check Facebook everyday (31%).  And, there are great stats under the Social Media for Businesses that might entice YOU to start taking a more proactive role.

Topics: Twitter, social media, facebook

Trying to wrap our head around the social networking phenomena has been a challenge for most people.

Topics: Public relations, Twitter, image building, SEO, Garden Media Group, social media, marketing

The Garden Media Group has been spotting garden and outdoor living trends since 2001. How do we predict these trends?
We begin by looking at consumer home and fashion trends on a global level to see how these fit into the garden industry. Plus we follow what’s happening in American fashion, real estate and food industries.

Topics: lawn & garden public relations, horticultural marketing communications, garden industry public relations, Garden Trends

Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.

Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing

We are always looking for new tricks to add to our PR bag, and then we found these tips from PRWeb on how to write Twitter headlines to boost search results for online press releases.

They were looking over the results of the PR Grant awards last week and had an epiphany: Many Tweeters "scrape" headlines automatically to create tweets.

 

WOW! From this revelation, they learned how to craft a news release headline for Twitter in 120 characters or less to leave room for the shortened URL link to the article.

Topics: Public relations, Twitter, Garden Media Group, social media