If social media is making your head spin, you're not alone. Social media and other Internet tools are still in the wild west stage. There are no rules. There are little analytics. And the players can pop out of nowhere, even surprising themselves with their instant Internet fame.
I'm not a math wizard, but this makes sense to me. 1X1 equals what? One! That's old media. No dialogue. No conversation. No engagement. Now let's say you share some news with 100 of your closest friends . . . and they share your news with 100 of their closest friends. Now that 1X1 becomes 1X100X100 or 10,000! That's why you want to put social media in your marketing tool box. You can reach incredible numbers with the click of a mouse.
If that's not convincing you to ramp up your social marketing, check out these facts:
