The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

Digitally-driven Millennials may be more of a target audience for your garden business than you guessed - especially since they care about the environment. In fact, 29% want to make the world a better place. 

Millennials want to recycle, repurpose and up-cycle anything and everything. And let’s not forget, they are a huge up-and-coming demographic for retail; we're talking $200 billion in annual buying power.

Your garden brand needs to take advantage of this generation's interest in sustainability and show them how gardening can help them be better stewards of the earth.

Read on to find out what garden trends matter to Millennials in the garden and outdoor living world.

To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials. 

Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business. 

Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.

Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.

The relationship between your garden brand and Millennials is only just beginning.

Millennials, those 18-34, are just learning how to participate in the garden, but establishing yourself as the brand expert now can have benefits for years to come.

Gardening, however, in this generation's eyes looks differently than it has in the past. 

Continue reading to learn about exactly what Millennials want in the garden.

Millennials are unique in the way they communicate, making it necessary for garden brands to reach out in ways that continually appeal to this digital generation. 

On average, Millennials are connected with media 18 hours a day with large portions of those hours being spent browsing the internet and social networking.

Millennials are three times more likely to follow brands that appeal to them than a family member on social networking sites.

Luckily for your garden brand, the odds are in your favor.

Continue reading to learn the ins and outs of how your garden business can best connect with Millennials. 

Marketing, targeting and building relationships with Millennials will help your garden business to thrive in the present and grow in the future.

The question that needs to be answered first before your garden company can begin targeting this powerful demographic is:

Who are the Millennials and what do they value?

To fully connect and effectively market gardening to this powerful generation, your garden business needs to understand Millennials' demographics and psychographics. 

Continue reading to get to know this prominent generation a bit better in order to craft marketing messages that truly resonate.

Everyone in the garden industry wants to know: “How do we reach Millennials?”

Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.

In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.

Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.

Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.