GROW! Marketing and Public Relations Tips

Make a Brand Pivot to Attract a New Audience

Posted by Samantha Arcieri on Wed, Sep 28, 2016 @ 10:22 AM

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

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Topics: audience, branding, case study, marketing, product launch

Crown Bees Launches Crowdfunding Campaign

Posted by Samantha Arcieri on Thu, Mar 26, 2015 @ 8:00 AM

Social networks aren’t just for people anymore.

Crown Bees solution-driven Indiegogo crowdfunding campaign builds a network of native Bee Boosters who support and raise native bees.

Continue reading for more information on how to become a Bee Booster. 

 

 

 

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Topics: branding, Digital Branding, garden business, case study, Campaign

Convert More Leads to Customers with these Content Marketing Tips

Posted by Emma Fitzpatrick on Wed, Feb 26, 2014 @ 9:00 AM

If you want to convert more of your garden business's leads into customers (which who doesn't!?), you're going to learn Garden Media's secrets of the trade below.

Yes, converting more leads into customers isn't luck; it's about providing content in context using the information you have at your fingertips through your content marketing plan.

You've already hooked your reader by attracting them to your site, engaged with them, and now it's time to seal the deal.

Read on to discover Garden Media's secrets on converting your blog readers into new, soon to be loyal, customers with these content marketing tips.

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Topics: garden marketing, case study, Garden Media Group, garden industry public relations, content marketing

Is Your Garden Business Ready for the Shark Tank?

Posted by Meg McGrory on Mon, Dec 23, 2013 @ 9:00 AM

Getting your garden product on the hit show “Shark Tank” would be a great achievement and undoubtedly bring LOTS of publicity to you and your business. 

While not everyone can get on the show themselves, a few takeaways about pitching an investor can be learned.

Even if you know your business inside and out it’s easy to get flustered and thrown off by a tough question or one you weren’t expecting.  Investors ask those kinds of questions to get the information that they need. 

Make sure your garden business doesn't lose a potential deal by not having the right answers to investor's questions. 

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Topics: audience, branding, image building, garden business, case study

Media Relations Case Study: Secrets from Key Influencers

Posted by Emma Fitzpatrick on Wed, Nov 6, 2013 @ 9:00 AM

Last week, Garden Media's Suzi McCoy hosted a Google+ Hangout to discuss how to connect, inspire and wow the media.

The G+ Hangount expanded on key aspects from Garden Media's media relations' e-Book, How to Win the Media's Heart.

Katie Ketelsen of Better Homes and Gardens.com, Michelle Slatalla of Gardenista, and David Ellis of American Gardener joined Suzi to dish on the best tricks and treats for getting your garden business in leading industry publications like these.

Below are the top tips for getting media placements by forming relations with key media influencers.

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Topics: garden marketing, PR Strategy, Media Relations, case study, garden industry public relations, key influencers

Media Relations Case Study: Media Tours 101

Posted by Emma Fitzpatrick on Wed, Oct 30, 2013 @ 9:00 AM

One of the most important tenets of media relations, and the one that gets talked about the least, are media tours.

20 years ago, media tours and press conferences were still hot stuff, but now, technology and video chats have made in-person media tours less popular.

But, when done right, media tours can wow the media, especially since they aren't as popular a tactic as they once were.

There's a media tour made for every budget, so no matter how much money you have to spend, you can still invest in a media tour this year.

Below are the different types of media tours that can work for your garden business.

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Topics: Media Relations, case study, Garden Media Group, garden industry public relations, key influencers

Media Relations Case Study: Best Way to Introduce Your Brand to Media

Posted by Emma Fitzpatrick on Wed, Oct 23, 2013 @ 9:00 AM

Like a first impression, introducing your garden brand to the media is an opportunity you only get once.

And, as you may have guessed, your introduction can either define your brand or cause infamy.

In the gardening world, there's one surefire way to make a stellar impression with the media's key influencers.

With this one move, you'll be well on your way to having impeccable media relations.

Discover Garden Media's proven method for the best way to introduce your garden brand below.

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Topics: Media Relations, case study, Garden Media Group, garden industry public relations, key influencers

Media Relations Case Study: Secrets to Connect with Media Influencers

Posted by Emma Fitzpatrick on Wed, Oct 16, 2013 @ 9:00 AM

Now that you have created your media list, it will serve as the foundation for all of your media relations. You're ready for the next step: connecting with the key media influencers.

Key influencers are the best place to begin making connections.

Why?

Because they're leaders in their industry. The topics that they write and talk about will soon be covered by media outlets across the country. Think of it like a ripple effect. If you can hook the big influencers, the rest of the media coverage will soon take off.

Below are tips on determining who exactly key media influencers are--and how to make them remember your garden brand!

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Topics: Media Relations, case study, Garden Media Group, garden industry public relations

Media Relations Case Study: The Nuts & Bolts of Media Relations

Posted by Emma Fitzpatrick on Wed, Oct 9, 2013 @ 9:00 AM
Download How to Win the Media's Heart

Hot of the presses, Garden Media's October e-Book is here!

This month our GROW! e-Book of the month clubwill be talking media relations every Wednesday, right here on our blog. The blog posts complement the info in our Media Relations e-Book and break each aspect of media relations into bite-sized pieces!

But, first thing's first, be sure to download our e-Book, "How to Win the Media's Heart."

In it, you'll find all of Garden Media's secrets to making (and maintaining!) friendships with the media.

To start the conversation, below is Garden Media's guide to media relations--beginning with the basics, like what is media relations, and where do you start?

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Topics: PR Strategy, Media Relations, marketing communications, case study, Garden Media Group, ebook club

Product Launch Case Study: Year Two

Posted by Emma Fitzpatrick on Wed, Jul 17, 2013 @ 9:00 AM

Launching a product is about far more than simply getting your garden product on to the shelves.

The process is, instead, about building buzz when it comes to your new product.

During year one, focus on trade and key influencers.

Now that the ball is rolling, keep capitalizing! This time though align your attention to more consumer media, a digital presence, and become a leader in trade shows this year.

Below are Garden Media's insider tips on how to succeed during Year Two of a product launch. Implement these tips from Rescue©'s Stink Bug Trap launch, and you'll have individuals asking for your product by name in a snap!

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Topics: PR Strategy, case study, Garden Media Group, product launch

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