GROW! Marketing and Public Relations Tips

Merissa Blum

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Trending Thursday: Healthy Living and Your Garden Brand

Posted by Merissa Blum on Thu, Jan 8, 2015 @ 8:37 AM

Healthy lifestyle: the new craze.

Not only are consumers interested in healthy consumption, but the 2015 Garden Trends Report says they are becoming more conscious about the wellness aspects of their activities and purchases as well.

Consumers want to engage with brands that help to support their goal of achieving a healthy lifestyle and all around well-being.

Read on to learn about how your garden brand can market a healthy-lifestyle. 

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Topics: Garden Media Group, marketing, Garden Trends, Trending Thursday, trends

Why PR and Content Marketing Should Be Planted in the Same Pot

Posted by Merissa Blum on Thu, Dec 18, 2014 @ 8:26 AM

Repurposing is a piece of content marketing that can be extremely beneficial to your garden brand.

In the past, public relations and content marketing were two separate entities.

Today, these two focuses rely on one another.

Read on to learn how important repurposing content can be to your garden brand.

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Topics: Garden Media Group, audience, garden marketing, garden business, content marketing

Trending Thursday: Three Content Marketing Trends for 2015

Posted by Merissa Blum on Thu, Dec 11, 2014 @ 9:02 AM

Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.

Wondering what types of content marketing your brand should be engaging in for 2015?

Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.

Continue reading to learn about three trends that are key to your garden business’s success.

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Topics: internet marketing, Garden Media Group, marketing, Trending Thursday, trends

Trending Thursday: Influential Customers of Your Garden Brand

Posted by Merissa Blum on Thu, Dec 4, 2014 @ 9:23 AM

You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?

This depends, have you been utilizing your connected consumers in each of these campaigns?

Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."

"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today

Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.

Continue reading to learn how to leverage your influential customers with easy referral marketing tips.

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Topics: internet marketing, Garden Media Group, marketing, content marketing, Trending Thursday

Trending Thursday: Your Garden Business and Social Media Campaigns

Posted by Merissa Blum on Thu, Nov 20, 2014 @ 9:03 AM

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

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Topics: social media, internet marketing, Garden Media Group, Trending Thursday, facebook

Pitching Your Garden Brand to Holiday Gift Guides

Posted by Merissa Blum on Thu, Nov 13, 2014 @ 9:11 AM

It’s that time of year again!

You have been working hard perfecting your garden product all year round. How cool would it be to end the year with your product listed in a Holiday Gift Guide?

It's possible, but the prep time is now! Do you have all the details?

Continue reading to find out all you need to know about pitching your garden brand’s product to Holiday Gift Guides! 

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Topics: Garden Media Group, garden marketing, garden business, key influencers, Public relations

Trending Thursday: Three Millennial Trends for 2015

Posted by Merissa Blum on Thu, Nov 6, 2014 @ 9:26 AM

Ever wonder where the Millennial generation is heading for 2015?

This generation, the largest and most diverse generation in America, is sure to keep you on your toes!

From housing to religion, check out some of new trends that are unique to this generation. Learn where Millennials fall and how they feel about our ever-changing world.  

Read on to learn what trends will be driving this powerful generation in 2015.

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Topics: Garden Media Group, marketing, trends, Trending Thursday, Marketing to Millennials

Trending Thursday: Should your Garden Brand be using Ello?

Posted by Merissa Blum on Thu, Oct 30, 2014 @ 9:04 AM

Ello is the new “simple, beautiful & ad-free social network” that has been a trending topic of discussion on Linkedin, business forums and blogs. But is it here to stay? And more importantly, is it right for your business?

Ello is another social platform that garnders a new audience and more potential exposure, for your garden brand. Why wouldn’t your brand have an Ello account? 

Read on to see if your garden brand is right for Ello.

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Topics: Garden Media Group, PR Strategy, audience, Trending Thursday, social media

Trending Thursday: Get More Shares from Your Garden Brands Content

Posted by Merissa Blum on Thu, Oct 23, 2014 @ 9:07 AM

It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it. 

A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.

If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.

Read on to learn what your garden brand should be sharing and where.

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Topics: Twitter, Garden Media Group, facebook, trends, Instagram, Trending Thursday, social media

Trending Thursday: Social Media Trends Affecting Your Garden Brand

Posted by Merissa Blum on Thu, Oct 16, 2014 @ 9:15 AM

If you read this blog regularly you know that social media is vital to any business.

But how is participating, or not, in this type of conversational marketing impacting your garden brand?

Want a glimpse into the future of what’s hot in social media for 2015? Allow me to let you in on a little secret: the future is already here and your garden brand needs to get on board. The fundamentals of social media haven’t changed, but their execution must. 

Learn about the 3 hottest social media trends that will drive customers to your garden brand. 

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Topics: Garden Media Group, branding, trends, garden business, Trending Thursday, social media

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