You may be surprised to know that Pinterest is going strong, with 250 million monthly active users. While the platform has historically been popular among Millennials and Gen X, Gen Z is catching on, too.

According to Sprout Social, Gen Z is projected to make up nearly 26 million users within the next three years. Making Pinterest a unique platform that can bridge generational gaps and should not be left out of your social media strategy.

Pinterest offers a unique marketing opportunity for garden industry brands. While the platform allows you to follow friends and see their boards, that’s not what Pinterest is all about. It is an all-in-one platform for shopping, education, inspiration, and more. Most users on Pinterest are actively researching products and preparing for their next project. 

What else makes Pinterest different?

Read on to learn why garden brands should use Pinterest to drive brand awareness and boost product sales.

Pinterest is a highly visual platform, and users can discover new products and services through

 Pinterest’s direct links and search functionalities. It’s perfect for the green industry, with our beautiful photos and videos. 

Drive Sales

Garden companies should be using Pinterest for its ability to drive sales and web traffic.

New Shoppable Pins allow businesses to link their products directly to their Pins. This makes it easy for users to purchase the products they find on the platform without leaving the app. This can be a useful tool for businesses looking to drive e-commerce sales and increase visibility of their products on the platform.

According to HubSpot, 66% of users make a purchase after seeing a brand’s pins.

Additionally, Pinterest's "Shop the Look" feature allows businesses to tag specific products in their Pins, making it easy for users to discover and purchase products they are interested in from lifestyle images.

Users flock to Pinterest intending to make a purchase. When you post on Pinterest, you are more likely to reach an audience that is prepared to buy. This is a significant opportunity to win new customers who may have never heard of your company, driving up your brand awareness.

Longer Lifespan

According to HubSpot, posts on Pinterest have a longer lifespan compared to competing platforms. Did you know the lifetime of a tweet is one hour? But the lifetime of a pin is a minimum of six months. Your post can accumulate metrics and traction over time, making your presence on Pinterest worthwhile. 

Pinterest is a powerhouse platform that can help your business increase sales, drive traffic to your site, and expand brand awareness. It is a win-win for both you and your consumers. Well, what are you waiting for? Start Pinning!

Download our social media e-Book to learn how to maximize your Pinterest strategy for this year.