We recently wrote a post, Does Your CEO blog? written by our fearless leader and CEO, Suzi McCoy.  In it, she mentions that "there's an untapped opportunity for an early CEO adopter with the right touch." Untapped- meaning, not enough CEO's blog. 

All too often it seems that blogs, social media and entire content marketing plans are left to the control of an intern or recent college graduate. Content marketing is too important to be left to someone who doesn't understand the brand goals and values of the company.  It is of the utmost importance to have the CEO and top level management at the company invested in the marketing plan. 

The branding article in print in Green Profit.

I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share: 

"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.

Happy New Year and cheers to 2013!  Let's make the year a BIG and successful one.  And let's start with the press release. 

We often hear, “Anyone can write a press release!”  And that may be true, writing a press release that is picked up by the lawn and garden media and shared by bloggers is another story. Here at Garden Media we try to make our news releases “news worthy” by following these 6 golden rules.

May your Christmas be filled with joy, love and... LED lights!?

If you read this blog, you know that content is king.  But, does it matter where that content lives, whether it's online or in print?

Print is a medium that our clients still live for and we still see value in and getting a hit in the Wall St Journal or Southern Living is a home run.  But, what if magazines and newspapers follow the Newsweek trend and move all of their content online?  According to the Pew Research Center’s statistics on print vs. online media, more than half of Americans currently receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years.  The trend to digital is increasing everyday. 

This week we've been discussing content marketing, how it works and ways to increase your brands reputation in the lawn and garden industry. 

But the one question we keep getting asked is, what kind of content works best?

There are dozens of forms of engaging content, but here are 12 types of content to focus on and how they can be used as part of any content marketing plan.

Christmas is almost upon us and this year there is one thing that business in the lawn and garden industry should have at the top of their marketing wishlist: Content marketing.

What is content marketing you ask? It's valuable content that delivers high-quality, relevant information yielding measurable results without promotional push. It provides useful information to aid purchase decisions, improve product usage, and entertain consumers. And, it's more credible than advertising.

In today’s advertising rich environment, fresh, engaging content has never been as important for businesses as it is today. People use the internet to research, compare and review products, and this information impacts buying decisions both online and in stores. You need content marketing regardless of whether your organization is a B2B or B2C. The one big reason is trust!  Businesses must use content marketing because consumers don’t trust advertising.