The rules of PR measurement are changing - drastically.
In 2010, public relations professionals from around the world came together to set new standards for measuring PR effectiveness called the Barcelona Principles.
Among other things, these new standards heavily emphasize the process of measurement from beginning to end. Specifically, they outline 3 distinct groups of measurable metrics that require different types of evaluation.
These newly defined focus points - the 3 O's - can help your garden business optimize your measuring practices.
Keep reading to learn how the 3 O's of the Barcelona Principles can help you evaluate where your garden business stands.