Hot of the presses, Garden Media's October e-Book is here!

This month our GROW! e-Book of the month clubwill be talking media relations every Wednesday, right here on our blog. The blog posts complement the info in our Media Relations e-Book and break each aspect of media relations into bite-sized pieces!

But, first thing's first, be sure to download our e-Book, "How to Win the Media's Heart."

In it, you'll find all of Garden Media's secrets to making (and maintaining!) friendships with the media.

To start the conversation, below is Garden Media's guide to media relations--beginning with the basics, like what is media relations, and where do you start?

Media coverage is how you build a brand.

Both on social media and traditional media sources, this is your chance to tell your brand's story and make personal connections with your target audience.

But, the one major difference? On social media, your brand is totally in charge while in traditional media you're at the mercy of the journalist.

To better prep for media interviews with outlets of any size, be sure your brand's face can answer four of journalists' toughest questions.

As baseball season starts in full-swing, I've been amazed by the similarities between the world of 95 mph pitches and pitches within the world of public relations.

When it comes right down to it, we're both trying to make the perfect pitch. Baseball pitchers want to strike out their opponent, show off their talents and win!

As public relations pros, we too are trying to score- local, national, and digital press coverage.

Here at Garden Media we are always striving for perfect. While we know that there will always be good, bad, and better pitches, we've created the Pitch Perfect Test to make your next public relations pitch a step closer to perfection!