Creating a marketing strategy is like raising a flag for your company.  You want people to know you exist and are open for business.  But before you raise that flag, you have to make sure you have a clear design.

Topics: Public relations, lawn and garden public relations, PR Strategy

Listen to this anecdote by Sheldon Baker, Senior Partner
at Baker Dillon Group, and see if you can determine what this company could have done better:

Recently, I met with a retired business executive (we'll call him Tom), I hadn't seen for over 15 years. During our visit, Tom and I talked about the many public relations strategies that were developed for his company. He originally hired me to help orchestrate the public relations strategy of his firm that was merging with another company. One of initial projects included developing a new corporate brochure that required design, photography and copywriting.

Topics: lawn and garden public relations, hiring a public relations person, garden PR consultant, lawn & garden public relations, garden industry public relations

We love to report annual results in the Lawn and Garden industry, especially when they're up! And clearly, the American love affair with the back yard shows no signs of slowing.

Topics: lawn and garden public relations, trends