Christmas is almost upon us and this year there is one thing that business in the lawn and garden industry should have at the top of their marketing wishlist: Content marketing.
What is content marketing you ask? It's valuable content that delivers high-quality, relevant information yielding measurable results without promotional push. It provides useful information to aid purchase decisions, improve product usage, and entertain consumers. And, it's more credible than advertising.
In today’s advertising rich environment, fresh, engaging content has never been as important for businesses as it is today. People use the internet to research, compare and review products, and this information impacts buying decisions both online and in stores. You need content marketing regardless of whether your organization is a B2B or B2C. The one big reason is trust! Businesses must use content marketing because consumers don’t trust advertising.
