Social media has the ability to bring people all over the world together to talk about specific events. Sunday’s #Oscars proved once again that outlets like Twitter, Instagram and Facebook have a huge impact on the way consumers receive news.

What better time than awards season for garden brands to plant the seeds for a future of retweets, likes, favorites and re-pins?

Continue reading for more information on how brands can promote themselves and build a personality through social media.

Identify a Crowd-Pleaser

A common misconception in social media marketing is the idea of quanity over quality.  Many businesses try to balance all the major players in social media without evaluating the best platform for their content.

Brands that identify their target audience consumer market before developing a social strategy will see more success promoting their products on different platforms.

Facebook, for example, has an older demographic of users, while Instagram marketing might only reach and appeal to millennials. According to Business Insider, LinkedIn has taken the lead over Twitter as the most used platform for adults.

After an evaluation of your customer base, it will become clear where your audience spends their time – and where they do not.

Choosing wisely and dedicating time to a specific platform is more effective than trying to manage a handful of social media accounts. 

Promoting Genuine Interaction

Brands like Chipotle and Barkbox, pride themselves on their consistent and genuine social media interactions with fans, customers and critics – 24/7.

Allowing open discussion on social platforms will not only promote transparency for brands, but also encourage customers to provide open feedback. This increases any brand’s reputation on social media and especially on Twitter.

In recent trends, companies and businesses have been running low-cost giveaways and sweepstakes for customers who complete an assortment of tasks, sign-up for a newsletter or provide mailing information. Coordinated events like this increase exposure for brands.  

Tell me about yourself in 140 characters

The process of developing a social media personality takes time and creativity. It is up businesses to model their image through these platforms to best reflect the brand.

By adding daily or weekly activities and campaigns with hashtags or contests to any social media plan gets customers excited about what is going on behind the scenes. 

Brands that engage their audience and regularly interact with customers through social media will gain a loyal following of customers and brand ambassadors.

Download our social media e-book for more information on how to promote your brand online.