GROW! Marketing and Public Relations Tips

The Best Social Media Stats, Ever

Posted by Katie Dubow on Sun, Jun 3, 2012 @ 11:45 AM

Cara Pring from The Social Skinny recently posted the most up to date and comprenhesnive statistics on social media I have ever seen.  Its interesting to see how many users are online (66% of Adults) and how many check Facebook everyday (31%).  And, there are great stats under the Social Media for Businesses that might entice YOU to start taking a more proactive role.

StatisticsSocial Media (general)

  • 66 percent of online adults are connected to one or more social media platforms
  • 50 percent of social media users say they check in to their favorite networks first thing in the morning

Social media for business

  • Social media for business 300x228Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
  • Only 23%  have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link
  • 29% of brands on Facebook have offered deals within the channel
  • People were 25% more likely to buy a product they would be proud of if it had social buttons placed next to it, but 25% less likely to buy a product they would be embarrassed of if it encouraged them to like or tweet about it (by having social share buttons nearby)
  • 70% of business ignore complaints on Twitter
  • 83% of people who complained on Twitter liked or loved a response by the company
  • 58% of businesses saw a drop in marketing costs by moving to social marketing
  • 72% of marketers handle social media themselves, the rest outsource
  • 78% of women are happy to share what brand they prefer, compared to 74% of men

Social media news

  • More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets)
  • Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter


  •  In February 2012 Pinterest had 10.4 women dominate social webmillion users
  • Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history
  • 80% of Pinterest’s user base are women, 60% have attended at least some college, 25% have a bachelor’s degree or higher, and the average household income is between (US) $25k – $75k
  • Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter
  • Over 80% of Pinterest pins are ‘repins’ (content already pinned being repinned by users)
  • 30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old
  • American users of Pinterest spend an average of 1 hour 17 minutes on the site
  • Australian visitors to the site have doubled over the past couple of months to nearly 400,000 visits per week
  • 50% of users have kids


  • In February 2012 Twitter had 500 million registered users (approsocial media infographics twitter 2012x 200m active)
  • Twitter accounts for approx 3.61% of referral traffic (according to Shareaholic study)
  • 36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes
  • Twitter users send 175 million tweets each day
  • 64% of users access Twitter via
  • The top three countries on Twitter – USA (108 million), Brazil (33 million) and Japan (30 million)
  • $259 million is Twitter’s projected ad revenue in 2012
  • 1 million accounts are added to Twitter every day 


  • In February 2012 Facebook had 850 million usersfacebook 2012 infographic
  • Facebook accounts for approx 26% of referral traffic (according to Shareaholic study)
  • Of the 850+ million Facebook users, 31% check in more than once a day
  • 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)
  • 44% have deleted comments others have made
  • 37% have untagged themselves from photos
  • Young adults and women are more likely to unfriend people (67% women vs 58% men)


  • In February 2012 LinkedIn had 135 million users
  • LinkedIn accounts for about 0.20% of referral traffic
  • American users spend an average of 17 minutes on the site
  • 50% of LinkedIn users have a bachelor’s degree or higher
  • There are 2 million companies on LinkedIn

For more in depth information visit Cara's blog, The Social Skinny.

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Topics: Twitter, social media, facebook


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