What's the next step after your business has established a presence on social platforms?
From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for green businesses. Don't auto-post. Do post relevant content on a regular basis.
Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you FOUR times more money per click than Twitter?
Read on to discover the 3 'do's' to maximize Pinterest to boost sales for your garden business.
1. Brand your Garden Business Pins
Photo Credit: The Home Depot
Re-pinning is the bread and butter of Pinterest. Since you want your customers sharing your images and tips, optimize your photos for free promotion.
All of the images you have on Pinterest should be branded with your logo. Yes, it will take more time, but it will be worth it in the long-run as your exposure and pins continue to grow.
Keep it classy, though! Don't ruin the photo with a huge logo. Place a small logo in the corner. You want to complement, not deflect, from the image at large.
2. Create Rich Pins
While on Facebook and Twitter, fans are often looking for content. But, on Pinterest, shopping and buying your products is top of mind for Pinners.
So, make it easy as can be for garden shoppers to learn more about your product and buy it right then and there.
An easy way to do this is by creating 'Rich Pins,' which automatically include real time pricing, availability, and where to buy.
3. Integrate Pinterest into your Garden Website & Business
Photo Credit: Longfield Gardens
When building or tweaking your garden business website, integrate the 'Pin It' button onto all of your content. Not only does this allow your shoppers to save their inspiration, but it also always you to track what images, info, and products are resonating with your shoppers in each season.
Have a little bit of fun with it, too! Show your Pinterest fans that you're listening to what they like. Highlight the 'most-pinned' item of the week on the front page of your gardening website, or in your store! Including this allows your shoppers to validate their purchase.
By identifying the popular, trending items, your shoppers will instantly gravitate there!