GROW! Marketing and Public Relations Tips

Susan McCoy

Recent Posts

Join our e-Book Club TODAY

Posted by Susan McCoy on Mon, May 20, 2013 @ 8:27 AM

At Garden Media we know that without a good reputation, you’re sunk. As experts in creating brand leaders within the garden industry, we know a lot about the power of a good reputation, and we’re excited to share some of our insider secrets with you!

Each month we have decided to release a new e-book featuring a case study that illustrates a specific public relations strategy, along with tips on building your reputation and strengthening your brand.

“Branding The Knock Out® Rose”, the first case study in the series, outlines the public relations strategies used to help launch The Knock Out® Rose, now one of the best-selling shrubs in America.

But the most exciting part of the case study series is our new monthly eBook club.  At the end of each month, I’ll host a On Air Hangout on Garden Media’s Google + page.  Just sign up for our virtual book club to receive the eBook of the month, discussion topics and an invitation to the On Air Hangout.  During the Hangout we will dig deeper into the case study and answer all your questions.

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Topics: branding, ebook club

Guest Garden Post: Inside the Minds of Homeowners

Posted by Susan McCoy on Fri, Mar 15, 2013 @ 9:50 AM

By Chuck Bowen

Editor, Lawn & Landscape

One of the things we do at Lawn & Landscape is provide landscape contractors with practical information that helps them run their business better. And the best way to do that is to help you better understand your customers.

So late last year, we conducted the first major post-recession survey of homeowners’ perceptions of the landscape industry. We asked more than 850 homeowners across the country why they buy landscape and lawn care services, what they think of contractors, and how they decide what to spend on improving their green spaces.

Their answers might surprise you.

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Topics: branding, garden business, Garden Trends

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Susan McCoy on Tue, Jan 22, 2013 @ 9:39 AM

Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

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Topics: Public relations, SEO, internet media, advertising, Garden Media Group, social media

Should a CEO Contribute to Your Blog?

Posted by Susan McCoy on Thu, Jan 3, 2013 @ 9:39 AM

Can your CEO blog? was the question posed on the front page of USA Today.

And the answer according to an article written by Del Jones, is "Maybe. Maybe not."

The USA story notes that while CEOs of smaller tech companies and PR firms are blogging, so far no Fortune 1000 CEO or chairman has launched a blog.

Here's the inside skinny from author and corporate blogging consultant Debbie Weil who was interviewed for this USA Today article.

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Topics: lawn and garden public relations, lawn & garden public relations, horticultural marketing communications, blogging

Why Garden Media is the Top PR firm in the Lawn and Garden Industry

Posted by Susan McCoy on Fri, Oct 5, 2012 @ 11:41 AM

Last week, Suzi and I went to 6ABC for a roundtable discussion of top Philadelphia CEO's. The event was hosted by CEOIntroNet, a group of successful CEOs and serial entrepreneurs who realize the vital need for a group of decision makers to connect with each other and share business success stories and ideas.

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Topics: Public relations, garden marketing, marketing communications, lawn & garden public relations, Garden Media Group

6 Reasons NOT to Hire a Lawn & Garden Industry Public Relations Firm

Posted by Susan McCoy on Wed, Oct 3, 2012 @ 9:39 AM

I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm.  I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals.  Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive. 

In the end, most people quote these six reasons for not hiring a PR firm:

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Topics: Public relations, marketing communications, lawn & garden public relations, horticultural marketing communications, advertising

6 Lawn and Garden PR Tips to Build a Good Ole Boy Network

Posted by Susan McCoy on Sun, Sep 30, 2012 @ 8:25 AM

Years ago a long-time client in a male dominated industry told me I was part of their "good ole' boy" network - and he wasn't talking about social either. It was "the club". Needles to say, I was flattered, but I was also shocked.

I mean, I don't play golf (yet), go fishing or attend sporting events with any of my clients.

The only answer I could come up with is . . . I develop long-term working relationships with my clients. We respect and like each other. We're team mates and, most importantly, we're friends.

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Topics: lawn and garden public relations, lawn & garden public relations, Garden Media Group

Garden Marketing Plan to Increase Traffic and Leads at Trade Shows

Posted by Susan McCoy on Wed, Aug 15, 2012 @ 9:00 AM
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Topics: garden marketing, lawn & garden public relations

Looking for a Garden Marketing Firm? 6 "Must Have" Qualities

Posted by Susan McCoy on Mon, Aug 13, 2012 @ 9:04 AM

If you are looking to hire a PR firm, you should get proposals from a few contenders. But, how do you differentiate among public relations firms?

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Topics: lawn and garden public relations, lawn & garden public relations, horticultural marketing communications, garden industry public relations

7 Insider PR Secrets to Boost Traffic & Sales at Garden Trade Shows

Posted by Susan McCoy on Fri, Aug 10, 2012 @ 9:42 AM
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Topics: garden marketing, trade show public relations, Garden Media Group, garden industry public relations

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