Public relations professionals wear a lot of hats and develop a wide array of skills needed to make their clients successful. Things like pitching and social media contribute to stellar campaigns, but did you know there’s a lot more that goes into refining one area of expertise?
This infographic from PR Daily shows exactly how to achieve the most success in the field.
Continue reading to learn the best tricks of the trade.
Be a Star
Four main areas contribute to being an all-around PR star. Management, social media, tech skills and contacts help you best represent brands on a large scale.
Here’s a look into the top skills:
- Managing Media: Know how the journalism industry works and make sure your pitches are timely and newsworthy. Identify the best outlets for your client, story and brand. Stay on top of the news in real-time and leverage brand ambassadors online.
- Social Media: Do your research, identify where your audience is and focus your efforts on that site. Always remain genuine in your message and campaign. This will attract more consumers and allow your brand to develop more loyal followers.
- Media Toolbox: Staying on top of the best technology available allows you to connect with consumers. Embrace change and be creative. Take advantage of analytics to measure your efforts and make changes when needed. ROI is the key to running any campaign.
- Media Contacts: Building strong, genuine relationships with key members of the media will ultimately make you more successful. Learn what your contacts are writing about and tailor your pitches to meet their needs. Provide information, content and photos in a timely manner.