GROW! Marketing and Public Relations Tips

Trending Thursday: Prepare Your Garden Business for Fall 2014

Posted by Merissa Blum on Thu, Sep 18, 2014 @ 9:00 AM

With autumn starting in just about a week, now is a great time to finish this quarter out strong and prepare your garden brand for the new season, too.

Play it cool - learn how to make the transition between seasons as smooth as possible.

First, analyze how your garden business did in the past few seasons in order to make fall 2014 even better.

Read on to learn 3 tips to keep your garden brand flourishing this fall.

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Photo Credit: Davey Tree

As the season changes, so does your garden brand.

It’s out with the summer and in with the fall, and your brand cannot stick with the same marketing tactics season after season. 

Figuring out what your garden business can do to make customers fall in love with your brand this fall is extremely important to success.

1. Stick to What You Know Best

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Entice customers this fall by refreshing your content!

Instead of reinventing the wheel, develop fresh fall ideas that stick to the same principles and goals you've been using.

Creating a fresh spin to your clever and resourceful content will make customers fall in love with your brand.

2. Keep Varying Audiences in Mind

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We have mentioned it time and time again but we will say it once more - the world has become digitalized!

And it isn’t just the young generations that are online. More and more people are reading on mobile devices.

To reach your different target audiences, first be sure you nail-down specifics of each target audience, from demographics to psychographics.

Start with one basic piece and begin to target and repurpose the content to hit on the language and values of each target audience. 

Do your research, make content unique and creative to capture their attention this fall.

3. Build Relationships

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This fall show your customers how important they are to you.

Build trust and show them that their feelings and opinions matter to your garden brand.
Reach out to your customers in different ways, from content in print, radio, and on the internet to promotional items and contests. Then, put their ideas into action to show you're truly listening to what they want.

Try something new in your niche, welcome a fresh style for your content while welcoming a new season.

Learn More About How to Market Your Content with our How-To Guide Below!

 

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Topics: lawn and garden public relations, PR Strategy, garden trade show marketing, content marketing

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