The world today is one of instant gratification. We want results, and we want them quickly.
The web gives us access to more information than our predecessors could have ever predicted, and because we can get results quickly, we make decisions quickly too.
And that makes public relations measurement more important than ever.
The ROI of money invested in gardening public relations should be easy to see.
Keep reading to learn 3 effective ways of making public relations measurement visually appealing and easy to digest.
1. Use Graphs to Show Value of Public Relations
A universal law of the garden industry (and business in general) is that everyone loves graphs.
When presented visually, information on graphs is understood in a fraction of the time compared to scrolling through data. In fact, we process images 60,000 times faster than text.
Plus, using graphs to show the impact and value of public relations for your garden business makes it easy to share with your team. No background or more information is needed: the graph will say it all!
2. Compare Public Relations Results to Previous Years
Compare your public relations results and returns for this month to the same time in the previous year. Did your circulation increase from this time last year? Why or why not? What else can you do or do differently to ensure success?
Measure results from month to month and year to year ensures your public relations goals are being met.
The goal of gardening public relations goes far beyond one month. It's about the long-term, so don't be too worried if your monthly results are a little inconsistent.
By keeping a constant eye on numbers and results, you and your team will know how your goals are going. And, your garden business can pivot if a particular strategy or campaign isn't working as well as you'd hope.
3. Include a Snapshot of Present Happenings
The age old adage goes that it's not what you've done - it's "what have you done for me lately?"
Demonstrating past value shows how your garden public relations results stacks up, but demonstrating current value shows why what you're doing now is working so well.
If you want your garden business to be proactive about growth, you need to know whats happening NOW.