GROW! Marketing and Public Relations Tips

How and Where Your Garden Brand Can Connect to Millennials

Posted by Merissa Blum on Wed, Jul 9, 2014 @ 9:00 AM

Millennials are unique in the way they communicate, making it necessary for garden brands to reach out in ways that continually appeal to this digital generation. 

On average, Millennials are connected with media 18 hours a day with large portions of those hours being spent browsing the internet and social networking.

Millennials are three times more likely to follow brands that appeal to them than a family member on social networking sites.

Luckily for your garden brand, the odds are in your favor.

Continue reading to learn the ins and outs of how your garden business can best connect with Millennials. 

Digital Natives

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Millennials were born in a digital era with television, internet and social media all blooming.

Because of this, technology is planted into every Millennial’s DNA.

And, Millennials are constantly finding new ways to engage with content, offering your garden brand the opportunity to reach this group in a variety of ways.

Addicted to Social Feedback

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When Millennials take interest in a product, they discuss potential purchases with their social communities to receive feedback.

Before making a buying decision Millennials will seek out multiple opinions on the decision.

89% of consumers are influenced by product reviews and the majority of Millennials depend on these user-generated product reviews when shopping.

These social communities play a huge part into the Millennials lives. Some might even say they're addicted to social feedback. And, the data supports that Millennials feel uplifted when friends and followers like their content and feel uneasy and left out when not up to date on social happenings.

Co-Creators of Brands

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Millennials want to be involved and feel as though they are part of the brand they’re connect with. Engagement is more important with this generation than any before.

Plus, Millennials need to know that what they say and think about your brand matters.  

Crave Visual Storytelling

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Millennials value brands that encourage them to express themselves in unique ways. 
Individuality takes a front seat in this generation.

Millennials want content to be personalized, and for it to tell a story. 

This generation would rather share photos than status updates, and image-centric social media such as Snapchat and Instagram are extremely popular among this generation.

Connect with these Millennials by offering short video clips and images rather than lengthy text. Utilize campaigns with specific hashtags to intrigue Millennials and their social communities, too.

Value Share-able Experiences

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Millennials would rather purchase a product that is going to offer them a great, share-able experience worthy of a social media post. Cost comes second. 

This generation is much more interested in sharing enviable memories with their social communities than they are with showing off specific products. How is your business helping them share these memories? 

Learn More about Connecting with Millennials in Garden Media's New Marketing to Millennials eBook Below.

How to Market to Millennials

Topics: garden marketing, audience, Garden Media Group, content marketing, social media

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