Everyone in the garden industry wants to know: “How do we reach Millennials?”
Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.
In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.
Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.
Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.
Who Are the Millennials?
Millennials are children of Baby Boomers, which means they’re anyone born after 1980. According to the Pew Research Center, this generation is the most racially diverse generation of all.
And, this generation is the most-educated generation of young adults in American history.
Millennials’ values have been shaped by their affirmative parents, and their individuality and personal freedom take a front seat.
They are also digital natives, and consequently, are heavily influenced by their social communities and addicted to feedback from their "friends".
Before purchasing your garden brand’s product, Millennials are going to do their research online and validate these purchases with their social communities.
In the end, they will be strongly influenced by the feedback they receive on their social accounts.
Why Marketing to Millennials is Important
Marketing to Millennials is vital to the future of your garden business. The generation's immense buying power of $200 billion is magnified by the $500 billion in spending they indirectly influence.
Millennials make up about 25% of the U.S. population and already are greater in numbers than than Baby Boomers. Their influence will only grow as the Millennials continue to further their education and climb the business ladder, buy houses and have families.
How to Effectively Market your Garden Brand to Millennials
Your garden brand needs to know how to connect with this generation digitally and socially since a huge part of what they are looking for in companies.
Garden Media's How to Marketing Gardening to Millennials eBook covers what you need to know to capture this generation including details on:
Who the millennials are
How to connect with them
What they want in the garden
5 Tips and tricks on selling to millennials
Garden trends that matter to millennials
Once your garden brand begins to utilize these tips, connecting to Millennials will be a breeze.
Learn How to Effectively Connect with this Generation by Downloading our new Guide to Marketing Gardening to Millennials.