2024 Garden Trends Report: Eco-Optimism

The 2024 Garden Trends Report presents seven upcoming trends positioned to influence consumer actions in the coming year. The overarching theme connecting these trends, Eco-Optimism, underscores the green industry's potential to alleviate eco-anxiety among the 1.2 billion young people striving to contribute positively to the climate. By illustrating the benefits of planting natives, minimizing traditional lawns, and growing food, the industry is poised to be a positive beacon and foster loyal enthusiasts.