GROW! Marketing and Public Relations Tips

Trending Thursday: Use GoPro to Create Stellar Garden Brand Videos

Posted by Jourdan Cole on Thu, Jul 31, 2014 @ 9:00 AM

Four years ago, GoPro launched a YouTube channel promoting its personal, mountable cameras. To market the camera, the channel showcased professional stuntmen and extreme athletes using a GroPro. Now, an estimated 6,000 videos are shot every day with people mentioning GoPro.

As the trend has taken off, GoPro now produces many of its own videos and tripled its amount of views.

Gardening brands can tap into this trend by creating their own brand videos for YouTube using GoPros and by learning what worked from GoPro's marketing strategy.

Read more below for tips on how your garden brand can create videos that resonate with your target audience.

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Topics: Public Relations Trends, Trending Thursday, Youtube, marketing

7 Facts Your Garden Business Needs to Know about Social Media

Posted by Meg McGrory on Mon, Dec 16, 2013 @ 9:00 AM

By now, your garden business knows social media matters.

Though startling new social media research shows that how you think about social media may need to be updated.

You know who you are targeting on social media, what types of content to post, and when to update your page.

But do you know where social media ranks in terms of activity on the web?  Or how often LinkedIn gets a new member?

The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.

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Topics: Twitter, internet marketing, garden business, Garden Media Group, social media, blogging, Youtube, facebook, LinkedIn

Trending Thursday: A Shift in How We Learn about Gardening

Posted by Emma Fitzpatrick on Thu, Dec 12, 2013 @ 9:00 AM

As we all know, the way we get our information has changed drastically over the last decade.

The world of print newspapers and magazines has struggled while the ever-changing digital world has dominated.

In short, the newspaper is out, and the Twitter feed is in. According to Garden Media's 2014 Trends Report, the internet is becoming our new friend and trusted neighbor for gardening advice.

Read on to discover more about how and where gardeners are getting their gardening advice in 2014-- and how your garden business can take hold of this trend.

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Topics: Twitter, Trending Thursday, content marketing, Garden Trends, blogging, Youtube

Secrets to Make Your Brand's Video Go Viral

Posted by Emma Fitzpatrick on Wed, Sep 18, 2013 @ 9:00 AM

Making a video go viral is exactly what every brand wants to do. Viral videos are seen by millions of people, have off the chart levels of engagement, and place your brand positively in the mind of consumers.

But, creating a viral brand video is like finding a needle in the haystack.

How can your garden brand create a video with the potential to go viral?

Start by following these tips below, and from there, promote that video--then promote it some more!

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Topics: PR Strategy, public relations media plan, Youtube

Powerful Presentations for Garden Industry Innovators

Posted by Emma Fitzpatrick on Thu, Apr 25, 2013 @ 9:00 AM

Presenting new ideas, whether it's to your in-house team, your board, or a green audience at a conference, is your time to shine.

This is your moment to tell a captive audience just exactly why your product or business is the bee's knees.

Yes, public speaking is terrifying, which also means it's exhilarating. 

One of the quickest ways to flourish (or flunk) a presentation is to use visual aides. The next time you're presenting, mesmerize your audience with one of these hip, modern presentation tools. 

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Topics: Public relations, creating content, internet marketing, public relations media plan, Youtube

SEO Tips for Garden Industry Videos

Posted by Emma Fitzpatrick on Wed, Nov 21, 2012 @ 9:00 AM

Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.

After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.

With that much content, SEO optimization for videos should be a critical and thoughtful task.

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Topics: internet marketing, SEO, Youtube, inbound marketing

Video Making 101 for the Lawn and Garden Industry

Posted by Emma Fitzpatrick on Mon, Nov 19, 2012 @ 8:30 AM

Lately, we’ve been identifying key ways for press releases on PRWeb to get more pick-up. The press releases we publish at Garden Media Group always get more coverage if they have a video.

As it turns out, that’s not uncommon! According to a survey by PRWeb, 94% of PR professionals see the value in including video in their press releases. But, a mere 12% of those same professionals actually follow through!

Online press release platforms, like PRWeb, allow you to be more interactive and creative! But, many PR professionals don’t know how to properly harness the power of the video.

We've compiled our favorite tips for creating and integrating videos into press releases.

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Topics: press releases, Garden Trends, Youtube

Guide to Social Media for Garden Businesses in Frankenstorm

Posted by Emma Fitzpatrick on Sun, Oct 28, 2012 @ 9:00 AM

What is it with monstrous storms near Halloween?! Last year, our only snow storm of the season fell on Halloween, and now, we’re getting a hybrid wind, rain, and maybe snow storm.  “Sandy Frankenstorm” (gotta love that name!) appears to be getting worse by the hour. This whirlwind storm is estimated to cause one billion dollars in damage and could be the worst storm to hit the northeast in 100 years!!

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Topics: Twitter, audience, social media, Youtube

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