GROW! Marketing and Public Relations Tips

Instagram Video vs. Vine for Garden Marketing

Posted by Emma Fitzpatrick on Thu, Jun 27, 2013 @ 9:00 AM

Instagram recently rolled out a video feature.  Now Vine isn't the only platform you can take quick snappy videos.

As social media and amateur video making continue to evolve, your garden business needs to be aware of the changes and know how to embrace them!

There's a head-on battle brewing between the new Instagram Video and the already beloved Vine.

Let's take a look at both platforms, and see who wins when it comes to garden marketing in this heated feud for social video!

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Topics: Instagram, internet media, social media, Vine

Spice Up Vine Marketing Videos

Posted by Emma Fitzpatrick on Mon, Jun 10, 2013 @ 9:00 AM

Vine has been dominating headlines lately because (drum roll please) Vine is officially available for Android phones!

In case you missed it the first time around, Vine is the easiest way to make videos. Anybody with a smart phone can make a six second video and upload it to Twitter.

But, there's a catch. Now that Vine has been around for four months, we've seen a lot of the same videos.

While Vine may be called the Instagram of Video, like the picture above illustrates, you have got to be doing more with your video than the standard.

Freshen up your garden business's Vine tactic by trying 8 types of Vine that innovate--and consumers LOVE to retweet.

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Topics: Digital Branding, internet media, public relations media plan, social media, Vine

Innovate Your Next Pitch with Vine

Posted by Emma Fitzpatrick on Thu, Mar 21, 2013 @ 9:00 AM

Vine is a beautiful, beautiful app. Video creation is finally as easy as it gets. Now, if they could just make it for Android...

Nonetheless, Vine has amazing implications for the world of public relations--and for small businesses. 

Vine was launched by Twitter in late January; since Vine was made by Twitter, the videos are embedded directly into the social media site. 

Vine has the potentional for an unforgettable pitch; below, we'll detail how to use Vine to create an easy, visually-driven public relations pitch.

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Topics: Twitter, PR Strategy, press releases, public relations media plan, Vine

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