GROW! Marketing and Public Relations Tips

New Facebook Report on What Instagram Users Expect from Brands

Posted by Katie Dubow on Fri, Feb 8, 2019 @ 1:29 PM

While Facebook still reigns queen for gardeners, Instagram is quickly overtaking the demographic. But many users - and brands - have found it difficult to build an audience on the platform.

Why is that? Well, for one, people are more selective with whom they follow on Instagram. It seems to be more personal of a platform. And two, the algorithm keeps your followers from seeing your posts. Yet, Facebook tell us 66% of the audience says Instagram is a place that enables interaction with brands. 

So how do you do it? Well, Instagram's parent company, Facebook, has just published a new report on Instagram titled: How to Connect with New Audiences on Instagram. Pretty smart, eh? So, we read it. 

Read more to learn how to win over Instagram audiences and build an engaged following.

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Topics: branding, Digital Branding, Instagram, video marketing

Is Influencer Marketing Dead?

Posted by Katie Dubow on Fri, Jan 11, 2019 @ 10:31 AM

In a recent interview for Oregon Association of Nurseries magazine I was asked about influence. Who has it, why is it important and how do you get it. The interview got me thinking about the future of social media influencers.

And then I read a New York Times story about the rise of the nano-influencer and Ellen Wells' Buzz in which she pointed out a great article about the future of social media marketing.

"Influencers will need to prove more value as brands question inflated vanity metrics driven by bots and sophisticated click networks." - Susan Beebe thought leader with a background in technology, project management, and corporate communications.

It seems I'm not the only one questioning the model.

Here at Garden Media we love working with influencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

While not abandoning our favorite influencers, we also have to look to the future. Where are we going and what are the best ways to acquire new customers?

Read on for alternatives to influencer marketing that will help grow your brand in 2019.

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Topics: key influencers, emails, video marketing

How Long Should Your Videos Be?

Posted by Megan O'Connell on Wed, May 16, 2018 @ 7:45 AM

People have easier access to information - whether from websites, videos or their phones. Leveraging video marketing is increasingly the most powerful way to promote your brand online.

In fact, by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic, according to SmallBizTrends.

More people are interacting with videos today than ever before so it’s vital to use a video marketing strategy to connect with your audience.

Social media has been a great component for helping us get the video out. But with all the different platforms, is it fine to share the same video across them?

Continue reading to find out how long videos should be for each platform.

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Topics: social media, how-to, video marketing

5 Takeaway's for Garden Brands from Hubspot's INBOUND '17

Posted by Katie Dubow on Wed, Nov 8, 2017 @ 9:03 AM

Creative director Katie Dubow recently attended Hubspot's INBOUND 2017 inbound marketing conference in Boston.

The conference was filled with lessons on the future of inbound marketing, the new features of HubSpot and better ways to reach customers with data-driven, unique content.

Energy was high. From the speakers (Michelle Obama, John Cena, Issa Rae, Billie Jean King, just to name a few) to the session topics (Courageous Creativity, The Quest for True Belonging, Content for the FOMO Generation and more) it is one of the most inspiring marketing conferences to attend.

Here are the big themes marketing professionals are talking about world-wide.

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Topics: creating content, inbound marketing, video marketing

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