GROW! Marketing and Public Relations Tips

How Long Should Your Videos Be?

Posted by Megan O'Connell on Wed, May 16, 2018 @ 7:45 AM

People have easier access to information - whether from websites, videos or their phones. Leveraging video marketing is increasingly the most powerful way to promote your brand online.

In fact, by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic, according to SmallBizTrends.

More people are interacting with videos today than ever before so it’s vital to use a video marketing strategy to connect with your audience.

Social media has been a great component for helping us get the video out. But with all the different platforms, is it fine to share the same video across them?

Continue reading to find out how long videos should be for each platform.

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Topics: social media, how-to, video marketing

5 Takeaway's for Garden Brands from Hubspot's INBOUND '17

Posted by Katie Dubow on Wed, Nov 8, 2017 @ 9:03 AM

Creative director Katie Dubow recently attended Hubspot's INBOUND 2017 inbound marketing conference in Boston.

The conference was filled with lessons on the future of inbound marketing, the new features of HubSpot and better ways to reach customers with data-driven, unique content.

Energy was high. From the speakers (Michelle Obama, John Cena, Issa Rae, Billie Jean King, just to name a few) to the session topics (Courageous Creativity, The Quest for True Belonging, Content for the FOMO Generation and more) it is one of the most inspiring marketing conferences to attend.

Here are the big themes marketing professionals are talking about world-wide.

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Topics: creating content, inbound marketing, video marketing

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