GROW! Marketing and Public Relations Tips

5 Tips for Creating a Bang for your Brand with Vine

Posted by Leah Haugh on Fri, Feb 8, 2013 @ 8:23 AM

At Garden Media, we’re all about the latest social media trends. So today, we’re introducing you to our favorite new social media tool, Vine. We love Vine not only because it’s a great name (c’mon, vines... gardening… get it?) but because it’s a great tool that can help you market your business.

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Topics: Public relations, Twitter, trends, Instagram, social media, marketing

The Hottest 4 Social Media Tools that NEED to be in Your Toolbox

Posted by Emma Fitzpatrick on Thu, Feb 7, 2013 @ 9:00 AM

Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

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Topics: Public relations, Pinterest, Twitter, internet marketing, Instagram, social media, facebook

Connecting With Reporters in the Garden Industry via Social Media

Posted by Emma Fitzpatrick on Thu, Nov 29, 2012 @ 9:00 AM

Our world is forever changing! Social media and digital communications completely transformed how many of us do business.

While social media may not change how we garden, it certainly changes how we talk about gardening. 

Journalism has changed immensely since the early 1900s. Now, PR professionals and those involved in garden marketing connect and engage with reporters, editors, and journalists on social media.

Wondering just how to best use social media to get your garden business in the media? Well, read on!

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Topics: Public relations, Twitter, social media, facebook

Twitter or Facebook? Which One Works Best in the Garden Industry?

Posted by Emma Fitzpatrick on Mon, Nov 5, 2012 @ 9:00 AM


The battle between social media frontrunners, Twitter and Facebook, continues! While Facebook certainly has more sheer users than Twitter (over 1 billion vs. 140 million), both networks have advantages in the world of plant public relations. 

Enough is enough! Let’s end this battle once and for all! Once we deem a social media champion, your garden business can focus more time and energy there.

Let the race begin! Below are the PR implications and cold hard numbers to see just who is winning this race.

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Topics: Twitter, branding, garden industry public relations, facebook

Guide to Social Media for Garden Businesses in Frankenstorm

Posted by Emma Fitzpatrick on Sun, Oct 28, 2012 @ 9:00 AM

What is it with monstrous storms near Halloween?! Last year, our only snow storm of the season fell on Halloween, and now, we’re getting a hybrid wind, rain, and maybe snow storm.  “Sandy Frankenstorm” (gotta love that name!) appears to be getting worse by the hour. This whirlwind storm is estimated to cause one billion dollars in damage and could be the worst storm to hit the northeast in 100 years!!

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Topics: Twitter, audience, social media, Youtube

Twitter’s New Layout: How it Affects Garden Industry Businesses

Posted by Emma Fitzpatrick on Mon, Sep 24, 2012 @ 9:10 AM

Social media is an ever-evolving (and increasingly important) medium! LinkedIn changed their pages a few weeks back and now, Twitter’s spicing their platform up a bit.  Below, we’ll fill you in on how to use and master the new profile all while creating a cohesive message.

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Topics: Public relations, lawn and garden public relations, Twitter, social media

The Best Social Media Stats, Ever

Posted by Katie Dubow on Sun, Jun 3, 2012 @ 11:45 AM

Cara Pring from The Social Skinny recently posted the most up to date and comprenhesnive statistics on social media I have ever seen.  Its interesting to see how many users are online (66% of Adults) and how many check Facebook everyday (31%).  And, there are great stats under the Social Media for Businesses that might entice YOU to start taking a more proactive role.

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Topics: Twitter, social media, facebook

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Lynne Whelan on Fri, Jun 1, 2012 @ 9:27 AM

Trying to wrap our head around the social networking phenomena has been a challenge for most people.

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Topics: Public relations, Twitter, image building, SEO, Garden Media Group, social media, marketing

7 Tips to Write Twitter Headlines for Online Press Releases

Posted by Karen Creely on Wed, May 30, 2012 @ 9:25 AM
We are always looking for new tricks to add to our PR bag, and then we found these tips from PRWeb on how to write Twitter headlines to boost search results for online press releases.

They were looking over the results of the PR Grant awards last week and had an epiphany: Many Tweeters "scrape" headlines automatically to create tweets.

 

WOW! From this revelation, they learned how to craft a news release headline for Twitter in 120 characters or less to leave room for the shortened URL link to the article.
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Topics: Public relations, Twitter, Garden Media Group, social media

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