GROW! Marketing and Public Relations Tips

Infographic: The Power of the #Hashtag

Posted by Samantha Arcieri on Wed, Sep 14, 2016 @ 9:35 AM

It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.

Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.  

While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.

This infographic from the Huffington Post shows how to best use this powerful social media tool.

Read more to Harness Hashtag Power

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Topics: Public relations, Twitter, social media, Social, Infographic

Emojis are the New PR Language

Posted by Nicole Guarasci on Wed, Apr 27, 2016 @ 9:36 AM

It is hard to ignore emojis.  These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.

Brands should take note of their widespread reach and embrace them.

Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis

What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.

The PR world is utilizing the power and reach of emojis to make an impact for brands.

Continue reading to discover why all PR professionals should be using emojis.

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Topics: Twitter, PR Strategy, Digital Branding, internet media, social media

4 Ways to Find New Twitter Audiences in 2016

Posted by Jourdan Cole on Thu, Dec 17, 2015 @ 8:23 AM

Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.

In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.

When was the last time you looked at your Twitter strategy?

With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.

Ensure that your content is relevant and is being heard by the right audience with these easy steps.

Keep reading to find out how you can transform your Twitter presence in 2016.

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Topics: Twitter, audience, PR Strategy, social media

#MyResumeDoesntMention

Posted by Courtney Kates on Wed, Oct 28, 2015 @ 10:42 AM

#MyResumeDoesntMention was trending on Twitter last week. More than 12,000 tweets were sent out about the subject and they ranged from funny to obscure, but most talked about skills valuable in the workplace.

Building a resume can be hard. Compiling education, work experience and essential strengths into a single page is crucial to appearing qualified and accomplished. A lot of outside skills and experiences often don’t make the cut, but can still be utilized in a professional environment.

Read on to learn how to transfer real-life experiences into professional attributes.

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Topics: Public relations, Twitter, Garden Media Group, social media, Garden Media

Search Advertising Gets Social

Posted by Nikole Gennari on Thu, Jul 23, 2015 @ 10:04 AM

Move aside search advertising, there’s a new kid in town.

The common method of matching keywords to advertisements through search engines is becoming less popular.

Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”

Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.

Learn more about search advertising vs. social advertising as the new path for reaching the masses.

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Topics: Pinterest, Twitter, social media, facebook, Tumblr

How Brands can use #Hashtags to Generate Clicks

Posted by Lauren Grow on Wed, Mar 25, 2015 @ 8:00 AM

Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”

The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.

Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.  

Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.

Continue reading to learn how garden brands can incorporate hashtags into their social media branding strategy.

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Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social

What Garden Brands can Learn from Dove's #SpeakBeautiful Campaign

Posted by Lauren Grow on Wed, Mar 4, 2015 @ 2:22 PM

Last year, more than 5 million women tweeted something negative about body image or themselves.

Dove wants to change that.

The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.

The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.

The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.

Continue reading to learn more about what garden brands should do before launching a campaign.

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Topics: Twitter, branding, Garden Media Group, social media, marketing, Campaign, Dove

What Public Relations Firms can Learn from Awards Season

Posted by Samantha Arcieri on Wed, Jan 14, 2015 @ 9:11 AM

Awards season is here, which means television audiences have another chance to see artists recognized for their work, admire celebrities as they walk the red carpet and most importantly, watch Tina Fey and Amy Poehler host the Golden Globes for the last time (or so they say).

These shows also allow viewers at home to participate in a classic tradition - speculating about wins. Garden Media’s favorite Golden Globes win of the evening was Gina Rodriguez - Jane the Virgin – for Best Actress in Musical or Comedy. Not only did she beat out serious competition in her category, the award shed light on the industry’s growing group of new consumers, Hispanics.

Just because televised awards shows are considered extravagant, formal events in Hollywood, doesn’t mean recognition is only reserved for the rich and famous.

Those invested in the PR industry know that “awards” come in a variety shapes and sizes, and can be filtered through a lot of different mediums.

Continue reading to learn how PR insiders recognize clients, coworkers and members of the media for their hard work.  

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Topics: Public relations, Twitter, audience, Garden Media Group, social media

Trending Thursday: Get More Shares from Your Garden Brands Content

Posted by Merissa Blum on Thu, Oct 23, 2014 @ 9:07 AM

It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it. 

A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.

If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.

Read on to learn what your garden brand should be sharing and where.

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Topics: Twitter, Trending Thursday, trends, Instagram, Garden Media Group, social media, facebook

25,000 Journalists Share Pitching Secrets for your Garden Brand

Posted by Merissa Blum on Wed, Sep 17, 2014 @ 9:00 AM

Knowing all you can about the journalists you are pitching is vital to your garden brand’s success.

It is also helpful when it comes to utilizing your time as efficiently as possible

Muck Rack surveyed their database of journalists to figure out what tactics are best to effectively communicate with them.

Responses from over 25,000 journalists are compiled below and detail exactly what they want to see from your garden brand, from what time to pitch to which social platforms they use most.  

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Topics: Twitter, Media Relations, garden business, Garden Media Group, key influencers

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