It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.
Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.
While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.
This infographic from the Huffington Post shows how to best use this powerful social media tool.