GROW! Marketing and Public Relations Tips

Search Advertising Gets Social

Posted by Nikole Gennari on Thu, Jul 23, 2015 @ 10:04 AM

Move aside search advertising, there’s a new kid in town.

The common method of matching keywords to advertisements through search engines is becoming less popular.

Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”

Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.

Learn more about search advertising vs. social advertising as the new path for reaching the masses.

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Topics: Pinterest, Twitter, social media, facebook, Tumblr

Garden Brands and Businesses Can Grow on Tumblr

Posted by Nikole Gennari on Thu, Jun 25, 2015 @ 10:30 AM

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

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Topics: audience, branding, content marketing, blogging, Tumblr

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