Move aside search advertising, there’s a new kid in town.
The common method of matching keywords to advertisements through search engines is becoming less popular.
Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”
Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.
Learn more about search advertising vs. social advertising as the new path for reaching the masses.