GROW! Marketing and Public Relations Tips

Social Network – Manage Your Garden the Right Way

Posted by Megan O'Connell on Tue, Feb 20, 2018 @ 7:15 AM

As we continue to dive into Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we start to look more to how we can create spaces that help ease our minds.

Imagine walking through a forest and you’ll see that almost every bit of soil is covered with interlocking plants. Trees are covered with moss; the ground is covered with leaves, debris, grasses and moss.

Everything is working in perfect harmony.

Why do we think our garden should be any different?

Read more to learn about one of our 2018 Garden Trends: Social Network

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Topics: trends, Garden Trends, Garden Media

Breathing Rooms - Unplug and Unwind

Posted by Megan O'Connell on Mon, Jan 22, 2018 @ 8:00 AM

Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, is all about taking a break from being connected 24/7 and getting back in the real world.

The World Health Organization predicts anxiety will be the #1 health issue, outranking obesity by 2020.

That’s right around the corner. If we don’t try to stop that now, we are going to be in major trouble.

Thankfully, there is more talk of wellness in the world more than ever.

Celebrities and Royals are talking about their mental wellness goals, which is helping demystify mental health.

The bottom line is: Happy mind = Happy body.

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Topics: trends, Garden Media, gardening

Exclusive Sneak Peek at 2018 Garden Trends Report

Posted by Courtney Kates on Sat, Apr 1, 2017 @ 10:17 AM

It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.

Continue reading for a sneak peek at our 2018 trends.

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Topics: Garden Trends, trends, Public Relations Trends, Garden Media, Garden Media Group

Spring Cleaning For Your PR Business

Posted by Courtney Kates on Thu, Mar 30, 2017 @ 10:25 AM
At Garden Media Group, spring is our favorite time of the year. After a cold and dreary winter, we welcome warm spring days and sunny skies with open arms.

The season’s change provides a fresh start. After being stuck inside all winter, spring is a great time to open up your windows, let in some fresh air, and turn over a new leaf. The spring cleaning tradition stems from these feelings of newfound energy and clarity.

Spring cleaning is a common routine in many homes, both indoors and out. While organizing your house and prepping your yard for spring are both great habits to develop, spring cleaning should be done at work, too.

Continue reading to learn how your business could benefit from a little spring cleaning.

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Topics: trends, lawn & garden public relations, Public Relations Trends, Garden Media Group, Brainstorming

Make Your 2017 Resolutions Last

Posted by Olivia Ward on Wed, Jan 11, 2017 @ 9:32 AM

The holiday season may be behind us, but there is one more day of recognition just around the corner, National “Fall off the Wagon Day.”

The New Year is a time when motivation is at an all-time high, with promises of a lifestyle change. A year full of exercise and clean eating.

This “new year, new me” mantra might be enough to carry you through January, but once February 4th comes around, according to FourSquare, there are officially more “Check Ins” via social media at fast food restaurants than the gym.

Here is how some of consumers’ favorite green brands are taking strides to keep people involved and motivated well past February 4th.

Continue reading to learn more.

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Topics: PR Strategy, trends, Public Relations Trends, audience, Marketing to Millennials

Trending Thursday Throwback Trends: Classic Gardens

Posted by Samantha Arcieri on Thu, Dec 8, 2016 @ 9:36 AM

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.

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Topics: Trending Thursday, Garden Trends, garden business, garden marketing, trends

Trending Thursday Throwback Trends: The Year of Bliss

Posted by Samantha Arcieri on Thu, Nov 3, 2016 @ 9:16 AM

Namaste.

For today’s Trending Thursday post, we’re looking back at 2013 where we first identified The Year of Bliss trend in the garden industry.  

In 2013, we noted that consumers were fed up with complexities of modern life and turned to spirituality in an attempt to find deeper meaning.  

This idea ignited demand for garden products that were “created by those who care, for those who care.”

The Year of Bliss inspired gardeners to get in touch with nature and hasn’t stopped since. Here’s how the concept has shaped the garden industry for the last three years.

Continue reading to learn more about The Year of Bliss trend.  

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Topics: Garden Trends, Trending Thursday, trends, leadership, Garden Media

Trending Thursday Throwback Trends: The C Generation

Posted by Samantha Arcieri on Thu, Oct 20, 2016 @ 3:37 PM

For today’s throwback trends post, we’re looking back to 2008 to highlight a group of influencers that demanded individuality: The C Generation.

In this case, the C stands for Content, and this group is made up of collaborative, content creating machines who love individuality.

Here’s how this group has shaped the garden industry over the past eight years.

Continue reading to learn more about the C Generation.

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Topics: Garden Trends, Trending Thursday, trends, social media

Trending Thursday: 2017 Trend Sneak Peek

Posted by Samantha Arcieri on Thu, Oct 13, 2016 @ 9:55 AM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Continue reading to learn more about the top trends for 2017.

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Topics: Garden Trends, garden marketing, Trending Thursday, trends, Garden Media

Trending Thursday: Precious Resources Combines Necessity and Innovation

Posted by Samantha Arcieri on Thu, Sep 29, 2016 @ 9:32 AM

For today’s Trending Thursday post, we’re highlighting Precious Resources from our 2016 Garden Trends Report.

The resources that we depend on to garden, particularly water, are limited and need protection. Precious resources is a trend where necessity meets innovation.

New technologies and plants offer the opportunity to protect and conserve resources with small lifestyle changes that will make an evolutionary impact on the gardening experience.

Learn more about Precious Resources from our latest YouTube video.

 

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Topics: Trending Thursday, Youtube, Garden Trends, Social, trends

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