Trade shows are one of the best places to learn, network, garner new business, attract new customers and interact face-to-face with trade show attendees.
They are also a huge investment. Are you making the most out of every dollar that you're putting into garden industry trade shows?
Chances are, your garden business could be doing more.
Mastering the art of PR at a trade show is not easy. You will have a lot of balls in the air if you're trying to both sell and market at the same time.
But, don't overlook marketing! It is just as important as selling.
Read on for 10 tips for to master garden industry trade shows, conferences and events