With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience.
Instagram was one of the first major photo-based social networks when it launched in 2010. By the end of April 2012, there were already over 100 million active users.
After recognizing its success and the potential for competition, Facebook purchased Instagram in April 2012. They paid a total of $1 billion dollars in cash and stock and used "the power of Facebook" to help the member base grow by an additional 23% in 2013. Today, the two networks are linked, allowing users on Instagram to post photos or videos directly to both accounts simultaneously.
Today, Instagram has surpassed Twitter in user activity, with over 500 million registered profiles. It has evolved into a well-rounded platform, featuring video posts, 24-hour stories, and live streaming.
Continue reading to learn more about the success of Instagram.
For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond.
Each video in the series will dive into one of the eight trends for 2017 and show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.
The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.
Learn more about the Peak Season trend from our latest YouTube video.
With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types.
According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality.
So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.
After all, we’re all about making connections in this business, aren’t we?
Continue reading to learn more.
LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.
A LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.
Instagram, with more than 300 million active daily users, is one of the most exciting and fastest growing
social media platforms.
It is a hot spot for engagement, as accounts can captivate followers and connect with them in unique ways. This the ideal place for new brands to establish a social media presence.
From user generated content and 60 second videos, to the recently popular feature “Instagram Stories,” brands have the opportunity to become visual storytellers and build their name.
Building a substantial social media presence is without a doubt challenging, but there are numerous tactics that can be used to succeed.
Read on to learn 5 tips for building your brand on Instagram
In this week’s Trending Thursday post, we’re looking back nearly a decade to 2005 where the online revolution was in full force.
People were just beginning to use the internet – which was easily accessible nation-wide – as a fountain of knowledge that helped them learn about new products like never before.
This widespread access to new information lead to consumers feeling overwhelmed by choices in garden centers and other stores. In order to combat this feeling, consumers turned to trusted personalities to help make choices for them.
Continue reading to learn more about Curated Consumption.
For today’s throwback trends post, we’re looking back to 2008 to highlight a group of influencers that demanded individuality: The C Generation.
In this case, the C stands for Content, and this group is made up of collaborative, content creating machines who love individuality.
Here’s how this group has shaped the garden industry over the past eight years.
Continue reading to learn more about the C Generation.
Last weekend, I attended the Millennial Week Unconference in DC where I had the opportunity to learn
about leadership, social media strategies and branding from top leaders in the field.
Not only was the experience insightful to me on a personal level, it opened my eyes to new digital and traditional strategies for exceeding client expectations.
Here’s a brief recap of what the speakers had to say.
Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.
Public relations professionals wear a lot of hats and develop a wide array of skills needed to make their clients successful. Things like pitching and social media contribute to stellar campaigns, but did you know there’s a lot more that goes into refining one area of expertise?
This infographic from PR Daily shows exactly how to achieve the most success in the field.