GROW! Marketing and Public Relations Tips

Infographic: The Power of the #Hashtag

Posted by Samantha Arcieri on Wed, Sep 14, 2016 @ 9:35 AM

It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.

Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.  

While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.

This infographic from the Huffington Post shows how to best use this powerful social media tool.

Read more to Harness Hashtag Power

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Topics: Public relations, Twitter, social media, Social, Infographic

Infographic: Build Your Brand Online

Posted by Samantha Arcieri on Wed, Aug 24, 2016 @ 9:32 AM

You can create a social media account in no time. One thing you can’t build overnight? Your brand.

In this day-and- age anything from companies to apps to people can be considered brands, and it takes time and dedication to make your presence relevant on the web.  

This infographic from Lifehack offers a few simple steps for gaining traction online.

What does your brand say about you?

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Topics: branding, Digital Branding, social media, Social, Infographic

Trending Thursday: 4 Ways to Reach to Pet Parents

Posted by Jourdan Cole on Thu, Aug 18, 2016 @ 8:07 AM

Petscaping, designing a landscape with four-legged friends in mind, is a new idea for many pet parents. And you know what? Pets love it! From 'catios' to puppy play areas, this pet-forward trend is sizzling this summer.

There's a lot of overlap between gardeners and pet owners. You're looking at a group of outdoor fanatics. Plus, people who care about their pets will do anything for them. Meaning, spend anything on them, too.

Companies can stand out online by appealing to "man's best friend."

You know petscaping is a trend, but how do you communicate that to your consumers?

Continue reading to learn how your garden brand can appeal to a new audience of pet lovers. 

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Topics: Trending Thursday, Garden Trends, social media, blogging, pitching

Trending Thursday Throwback Trends: Grow it Yourself (GIY)

Posted by Samantha Arcieri on Thu, Jul 21, 2016 @ 9:03 AM

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Trending Thursday: New e-Book Reveals How to Achieve Social Media Success

Posted by Samantha Arcieri on Thu, Jul 7, 2016 @ 9:02 AM

“Likes,” “Shares” and “ReTweets” are terms synonymous with a successful brand.

Social media, an extremely effective marketing medium, helps brands reach people on a large scale. In today’s world, public relations campaigns must utilize social media to increase brand awareness and grow consumer demand.

To teach garden brands how to properly convey marketing messages over social media, Garden Media Group released its latest free e-Book, “How The Espoma Company Bloomed: A Social Media Case Study.” The e-Book outlines the best practices for monitoring and posting to a variety of social sites.

Continue reading to learn more about Espoma’s case study.

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Topics: garden marketing, garden business, ebook club, social media

Infographic: The art of pitching

Posted by Samantha Arcieri on Wed, Jul 6, 2016 @ 1:04 PM

Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.

While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.

This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.

Why are people bad at pitching?

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Topics: Public relations, social media, Garden Media, pitching, Infographic

3 Valuable Takeaways from Instagram’s Explosive Success

Posted by Sara Skipp on Wed, Jun 29, 2016 @ 11:02 AM

Last week marked a major milestone for Instagram. The app passed 500 million users—and 300 million of those 500 million visit Instagram daily.

To put that into proportion, “500 million” equates to about seven percent of the world’s total population. It’s also larger than the population of the entire United States.

Instagram is proud to announce its users share “500 million windows to the world." The app is blossoming into a virtual space where everything from “the everyday and the epic, are always within reach.”

Instagram’s CEO has described Instagram as a “media destination,” a place where users can learn about what’s happening in the world as it happens. Although this perspective reflects the attitudes of many other platforms, too, Instagram’s growth is really soaring.

So, what can we learn from this?

Continue reading to discover some of the biggest takeaways from Instagram's milestone.

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Topics: creating content, PR Strategy, Instagram, social media, lessons

Why Instagram’s New Update is Important for PR Professionals

Posted by Sara Skipp on Wed, Jun 8, 2016 @ 9:52 AM

With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.

Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?

Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.

Continue reading to learn more about the importance of Instagram’s updates for businesses.

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Topics: audience, branding, Instagram, social media, Social

Trending Thursday: Backyard Boldness Deep Dive

Posted by Samantha Arcieri on Thu, May 19, 2016 @ 1:00 PM

The Backyard Boldness trend celebrates all things unique and personal. From gardens to outdoor décor to experiences, people are striving for personalization.  

Bold colors and new ideas help people stand out.

Continue reading for a look into the essence of backyard boldness.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Let’s Get Visual – It’s the Future of PR

Posted by Nicole Guarasci on Wed, May 11, 2016 @ 9:02 AM

We live in the age of images and videos.  

And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.

This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.

Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.

Continue reading to learn how to take advantage of visuals on social media.

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Topics: creating content, Digital Branding, Instagram, social media, Snapchat

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