Everyone gets old, if we're lucky. But getting old doesn’t mean you stop caring about your well-being, looks and insecurities, so why do businesses assume as much?
In a recent Atlantic article, “Why Businesses Misunderstand Old People,” Joseph Coughlin touches on this intriguing thought.
According to the article, 80 percent of Americans who could benefit from hearing aids aren't seeking them out.
Is it poor marketing channels? Maybe. But according to Coughlin, traditional hearing aids make people feel old, and no one wants that.
As influencers in the garden industry, we need to take this into account.The scale of the gardener demographics is largely tilted to an older audience, and if you are missing the mark on what they want, your message will fall flat.
Continue reading to see what businesses are doing to accommodate the older generation.