GROW! Marketing and Public Relations Tips

Grow Your Instagram Following Strategically

Posted by Megan O'Connell on Thu, Oct 18, 2018 @ 7:48 AM

Instagram is shaping up to be THE major marketing platform, compared to it's beginnings as a photo sharing platform. 

With over 1 billion monthly active users, utilizing Instagram for your business has never been more important. They have taken strides to create a desirable space for both customers and business owners alike.

With updates to Instagram stories and creating shoppable posts, it's no wonder engagement is higher there than on Facebook and Twitter. 

Reach on to learn more about what your business can do to utilize Instagram.

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Topics: social media, Instagram, Infographic

How to Use IGTV

Posted by Megan O'Connell on Wed, Sep 5, 2018 @ 7:40 AM

Instagram is constantly changing and updating to appeal to their audiences. While there are some updates that have brands and users up in arms, they have come out with one thing that has everyone talking. 

Instagram TV. This update to Instagram's platform let's users post videos from 15 seconds to 10 minutes. Those who have a bigger following can post videos up to an hour. 

With more of the younger generation "cutting the cord" and heading to YouTube, platforms need to keep up to stay relevant. It is projected that by 2021, mobile video will account for 78% of total mobile data traffic. So the media world is changing direction, literally. 

YouTube is all about horizontal videos, where Instagram is vertical videos only. It helps that it is a growth of Instagram stories, which also work best in the vertical format. 

Read on to see how you should be using IGTV.
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Topics: Instagram, social media, Infographic

Driving Engagement: Social Media's Biggest Heartache

Posted by Megan O'Connell on Wed, Aug 15, 2018 @ 7:45 AM

PR professionals and influencers alike know the struggle of social. We put time and effort into posting on social media for who to see?

Social media experts determine the perfect time to post, the perfect length of video, the best picture to post with it and yet it can still fall flat.

Audiences can stay the same, but platforms change their algorithms all the time, and often with no warning. 

What are social media professionals to do?

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Topics: social media, hashtag, key influencers

Five Handy Social Media Etiquette Tips for Your Company

Posted by Alexandra Tett on Thu, Jun 7, 2018 @ 9:37 AM

How much information can you gather from a first impression?

 First impressions set the tone for any relationship, personal or professional. These days, we not only make first impressions face to face, but online as well. According to AdAge, people are able to retain news feed information after only 1.7 seconds of viewing on a mobile device.

You have one point seven seconds to make a good impression, GO!

Continue reading to learn a few ways to ensure you’re making a good impression and prevent your reader from scrolling by.

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Topics: how-to, social media, hashtag

How Long Should Your Videos Be?

Posted by Megan O'Connell on Wed, May 16, 2018 @ 7:45 AM

People have easier access to information - whether from websites, videos or their phones. Leveraging video marketing is increasingly the most powerful way to promote your brand online.

In fact, by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic, according to SmallBizTrends.

More people are interacting with videos today than ever before so it’s vital to use a video marketing strategy to connect with your audience.

Social media has been a great component for helping us get the video out. But with all the different platforms, is it fine to share the same video across them?

Continue reading to find out how long videos should be for each platform.

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Topics: video marketing, how-to, social media

You're Missing the Mark with Old People

Posted by Megan O'Connell on Wed, Nov 22, 2017 @ 7:56 AM

Everyone gets old, if we're lucky. But getting old doesn’t mean you stop caring about your well-being, looks and insecurities, so why do businesses assume as much?

In a recent Atlantic article, “Why Businesses Misunderstand Old People,” Joseph Coughlin touches on this intriguing thought.

According to the article, 80 percent of Americans who could benefit from hearing aids aren't seeking them out. 

Is it poor marketing channels? Maybe. But according to Coughlin, traditional hearing aids make people feel old, and no one wants that

As influencers in the garden industry, we need to take this into account.The scale of the gardener demographics is largely tilted to an older audience, and if you are missing the mark on what they want, your message will fall flat.

Continue reading to see what businesses are doing to accommodate the older generation.

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Topics: social media, Digital Branding, Campaign

Discovering What to Buy on Pinterest

Posted by Megan O'Connell on Thu, Oct 26, 2017 @ 7:49 AM

Pinterest is known for inspiration in all aspects of life. It makes it easy for users to simply scroll through to find ideas for anything they are looking for. And with more than 150 million monthly users globally, you must know Pinterest is an important piece of your brand’s quest for social media domination.

Tim Kendall, president of Pinterest, said, “97 percent of searches on Pinterest are unbranded, meaning that people don’t go there knowing what they want to buy; they go to discover what they want to buy.”

And as Gen Z becomes less and less brand loyal, Pinterest is gaining more traction.

But how do people use it? And what is the best way for your garden brand to get discovered?

Continue reading to see how your brand can utilize Pinterest.

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Topics: Digital Branding, social media

Chatbots are Here to Stay – Leverage Them for Your Garden Company

Posted by Megan O'Connell on Wed, Oct 18, 2017 @ 2:36 PM

As technology continues to advance, artificial intelligence (AI) is taking the spotlight. AI can be incredibly expensive to introduce in everyday life, but with chatbots, that’s no longer an issue.

Chatbots are computer programs that typically use text based live chat interface to carry out tasks for customers on behalf of the business instead of using real humans, such as Alexa and Siri.

Chatbots have been successful in customer service for years, but now is when more and more companies are jumping on board. Instead of having someone to answer all of their customer’s questions, bots are able to take on the easy questions to not inconvenience workers. They are saving industries huge amounts of money.

Social media and banking apps have adopted chatbots in the biggest way. Both have the ability to answer frequently asked questions easily. They are also personalized to each customer’s account for added personalization and not to mention, privacy.

Continue reading about how to utilize chatbots for your business.

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Topics: social media, Public relations

Four Tips for Creating Media Relations Magic at Your Next Trade Show

Posted by Stacey Pierson on Thu, Aug 17, 2017 @ 7:15 AM

I recently attended my seventeenth GWA (The Association for Garden Communicators) Conference in beautiful Buffalo, NY.

It’s hard for me to believe I’ve been in garden PR for almost 20 years (gasp)! I guess I love what I do, right? It’s always a joy attending this yearly conference, which allows me to reconnect with many of my garden friends that I only get to see once a year. And, of course, making new friends, too!

After working and attending a variety of industry events throughout my career, I want to share a few tips for connecting with the media that will help you be more successful when pitching. After all, this is a great opportunity for face time and relationship building!

Let’s dig in with these quick tips for making media relations magic at your next trade show.

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Topics: Media Relations, Garden Media, social media, trade show public relations

How Snapchat’s Changing Consumer Marketing by Swiping Up

Posted by Megan O'Connell on Wed, Aug 9, 2017 @ 7:30 AM

Snapchat is once again changing the consumer marketing game, making it easier for users to send links

 to each other.

With Snapchat’s newest update, anyone can attach a link to a snap to send to their audiences. With the tap of the paperclip, enter in your website and anyone can enjoy it.

In the constant head-to-head battle between Snapchat and Instagram, this puts Snapchat back on top. Instagram has been using trends that work on Snapchat and vice versa. Currently, Instagram stories do not allow regular users to add links to their stories – only verified users or advertisements are allowed.

 

Continue reading to learn what is different and how your garden brand can take advantage of the changes.

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Topics: Digital Branding, Snapchat, social media, lessons

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