GROW! Marketing and Public Relations Tips

Five Handy Social Media Etiquette Tips for Your Company

Posted by Alexandra Tett on Thu, Jun 7, 2018 @ 9:37 AM

How much information can you gather from a first impression?

 First impressions set the tone for any relationship, personal or professional. These days, we not only make first impressions face to face, but online as well. According to AdAge, people are able to retain news feed information after only 1.7 seconds of viewing on a mobile device.

You have one point seven seconds to make a good impression, GO!

Continue reading to learn a few ways to ensure you’re making a good impression and prevent your reader from scrolling by.

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Topics: social media, hashtag, how-to

How Long Should Your Videos Be?

Posted by Megan O'Connell on Wed, May 16, 2018 @ 7:45 AM

People have easier access to information - whether from websites, videos or their phones. Leveraging video marketing is increasingly the most powerful way to promote your brand online.

In fact, by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic, according to SmallBizTrends.

More people are interacting with videos today than ever before so it’s vital to use a video marketing strategy to connect with your audience.

Social media has been a great component for helping us get the video out. But with all the different platforms, is it fine to share the same video across them?

Continue reading to find out how long videos should be for each platform.

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Topics: social media, how-to, video marketing

You're Missing the Mark with Old People

Posted by Megan O'Connell on Wed, Nov 22, 2017 @ 7:56 AM

Everyone gets old, if we're lucky. But getting old doesn’t mean you stop caring about your well-being, looks and insecurities, so why do businesses assume as much?

In a recent Atlantic article, “Why Businesses Misunderstand Old People,” Joseph Coughlin touches on this intriguing thought.

According to the article, 80 percent of Americans who could benefit from hearing aids aren't seeking them out. 

Is it poor marketing channels? Maybe. But according to Coughlin, traditional hearing aids make people feel old, and no one wants that

As influencers in the garden industry, we need to take this into account.The scale of the gardener demographics is largely tilted to an older audience, and if you are missing the mark on what they want, your message will fall flat.

Continue reading to see what businesses are doing to accommodate the older generation.

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Topics: Digital Branding, social media, Campaign

Discovering What to Buy on Pinterest

Posted by Megan O'Connell on Thu, Oct 26, 2017 @ 7:49 AM

Pinterest is known for inspiration in all aspects of life. It makes it easy for users to simply scroll through to find ideas for anything they are looking for. And with more than 150 million monthly users globally, you must know Pinterest is an important piece of your brand’s quest for social media domination.

Tim Kendall, president of Pinterest, said, “97 percent of searches on Pinterest are unbranded, meaning that people don’t go there knowing what they want to buy; they go to discover what they want to buy.”

And as Gen Z becomes less and less brand loyal, Pinterest is gaining more traction.

But how do people use it? And what is the best way for your garden brand to get discovered?

Continue reading to see how your brand can utilize Pinterest.

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Topics: Digital Branding, social media

Chatbots are Here to Stay – Leverage Them for Your Garden Company

Posted by Megan O'Connell on Wed, Oct 18, 2017 @ 2:36 PM

As technology continues to advance, artificial intelligence (AI) is taking the spotlight. AI can be incredibly expensive to introduce in everyday life, but with chatbots, that’s no longer an issue.

Chatbots are computer programs that typically use text based live chat interface to carry out tasks for customers on behalf of the business instead of using real humans, such as Alexa and Siri.

Chatbots have been successful in customer service for years, but now is when more and more companies are jumping on board. Instead of having someone to answer all of their customer’s questions, bots are able to take on the easy questions to not inconvenience workers. They are saving industries huge amounts of money.

Social media and banking apps have adopted chatbots in the biggest way. Both have the ability to answer frequently asked questions easily. They are also personalized to each customer’s account for added personalization and not to mention, privacy.

Continue reading about how to utilize chatbots for your business.

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Topics: Public relations, social media

Four Tips for Creating Media Relations Magic at Your Next Trade Show

Posted by Stacey Pierson on Thu, Aug 17, 2017 @ 7:15 AM

I recently attended my seventeenth GWA (The Association for Garden Communicators) Conference in beautiful Buffalo, NY.

It’s hard for me to believe I’ve been in garden PR for almost 20 years (gasp)! I guess I love what I do, right? It’s always a joy attending this yearly conference, which allows me to reconnect with many of my garden friends that I only get to see once a year. And, of course, making new friends, too!

After working and attending a variety of industry events throughout my career, I want to share a few tips for connecting with the media that will help you be more successful when pitching. After all, this is a great opportunity for face time and relationship building!

Let’s dig in with these quick tips for making media relations magic at your next trade show.

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Topics: trade show public relations, Media Relations, social media, Garden Media

How Snapchat’s Changing Consumer Marketing by Swiping Up

Posted by Megan O'Connell on Wed, Aug 9, 2017 @ 7:30 AM

Snapchat is once again changing the consumer marketing game, making it easier for users to send links

 to each other.

With Snapchat’s newest update, anyone can attach a link to a snap to send to their audiences. With the tap of the paperclip, enter in your website and anyone can enjoy it.

In the constant head-to-head battle between Snapchat and Instagram, this puts Snapchat back on top. Instagram has been using trends that work on Snapchat and vice versa. Currently, Instagram stories do not allow regular users to add links to their stories – only verified users or advertisements are allowed.

 

Continue reading to learn what is different and how your garden brand can take advantage of the changes.

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Topics: Digital Branding, social media, Snapchat, lessons

Crafting Your Social Media Persona

Posted by Tyler Nolley on Thu, Apr 20, 2017 @ 10:05 AM

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

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Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook

Instagram Helps Marketers Reach New Heights

Posted by Courtney Kates on Mon, Apr 3, 2017 @ 11:04 AM


Instagram was one of the first major photo-based social networks when it launched in 2010. By the end of April 2012, there were already over 100 million active users.

After recognizing its success and the potential for competition, Facebook purchased Instagram in April 2012. They paid a total of $1 billion dollars in cash and stock and used "the power of Facebook" to help the member base grow by an additional 23% in 2013. Today, the two networks are linked, allowing users on Instagram to post photos or videos directly to both accounts simultaneously.

Today, Instagram has surpassed Twitter in user activity, with over 500 million registered profiles. It has evolved into a well-rounded platform, featuring video posts, 24-hour stories, and live streaming.

To learn more about Instagram and its growth, check out the following new research report from WebsiteBuilder.org.

Continue reading to learn more about the success of Instagram.

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Topics: Public Relations Trends, Marketing to Millennials, Instagram, Garden Media Group, social media, Social

Trending Thursday: 2017 Garden Trends Video Series Continues

Posted by Samantha Arcieri on Thu, Mar 2, 2017 @ 9:04 AM

For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond. 

We’re continuing our YouTube video series  to deep dive into the top lawn and garden trends for 2017, outlined in Grow 365.  

Each video in the series will dive into one of the eight trends for 2017 and  show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.

The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.

Learn more about the Peak Season trend from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, social media, Youtube

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