We live in the age of images and videos.
And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.
This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.
Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.