GROW! Marketing and Public Relations Tips

How SEO is Amazingly Similar to Gardening

Posted by Katie Dubow on Fri, Feb 15, 2013 @ 9:00 AM

I recently read an article that made me chuckle.  It started off, "There are so many similarities between SEO and gardening..."

Of course, I had to read on. 

In the article, Bernie Borges describes the stages of gardening and how they relate to Search Engine Optimization (SEO).  It reminded me of my post last week about content marketing in which Marcus Sheridan said:

"Success in this business doesn’t happen overnight. Content marketing isn’t a chia-pet—water today, a vine jungle tomorrow."

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Topics: SEO, content marketing, inbound marketing

What Would Emily Post Say... Do you Follow Social Media Etiquette?

Posted by Katie Dubow on Tue, Feb 12, 2013 @ 9:35 AM

I usually start off Saturday mornings by catching up on some of my favorite blogs... from design, fashion and of course, those from the garden industry, I get my fill of information for the week! But this weekend, I read a particularly different post about social media etiquette.

Etiquette.  Ahhh... society has gotten so far from the writings in the very first Emily Post Blue book.  And as the rules of social media evolve, how does etiquette evolve with it? 

No, I'm not saying change is bad.  Change is good!  It's just that there are some basic principals of etiquette that should never change, on or offline:

Be kind.  Treat others with respect.  Show your appreciation.

This post will offer tips on how we can continue to follow these basic principals for these social media platforms: Pinterest, Facebook, Twitter and Instagram. 

Otherwise, we all will have Miss Post rolling in her grave. 

 

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Topics: Twitter, SEO, Instagram, social media, blogging, facebook

Crafting Blog Headlines that Readers Can't Resist!

Posted by Emma Fitzpatrick on Wed, Feb 6, 2013 @ 9:00 AM

Blogging is a must for all businesses anymore. Social media platforms only allow you to say so much, which is exactly why we link every single one of our social media accounts back to our blog. We have two blogs in fact since our business is two-fold: gardening and public relations/marketing.

Our blogs are a chance for us to really hash out important issues in our industry. We're able to show that we are an expert at what we do; plus we can connect back to our main website. Blogs can also link back to your e-commerce website.

For us, the most important aspect of blogging is connecting. We've connected with new clients, fellow industry leaders, and even print media moguls.

Moral of the story: you and your garden business should be blogging! But, if you need a bit more convincing, read our ode to blogging here.

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Topics: PR Strategy, SEO, public relations media plan, Garden Media Group, social media, blogging

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Susan McCoy on Tue, Jan 22, 2013 @ 9:39 AM

Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

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Topics: Public relations, SEO, internet media, advertising, Garden Media Group, social media

Marketing Agency Review for Lawn and Garden Businesses

Posted by Zack Bennitt on Mon, Jan 7, 2013 @ 9:20 AM

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

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Topics: garden marketing, advertising vs public relations, lawn & garden public relations, garden business, SEO, advertising

SEO Tips for Garden Industry Videos

Posted by Emma Fitzpatrick on Wed, Nov 21, 2012 @ 9:00 AM

Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.

After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.

With that much content, SEO optimization for videos should be a critical and thoughtful task.

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Topics: internet marketing, SEO, Youtube, inbound marketing

Is one of the 7 C's of Social Media, SEO, Dead?

Posted by Katie Dubow on Thu, Sep 27, 2012 @ 8:05 AM

Search Engine Optimization. AKA SEO. One of the most popular questions in the tech world (and gardening world for that matter) is, Is SEO dead?  In fact, Forbes wrote an entire article on the subject last month. 

Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”

After reading through the article, I learned a few things.  15% of SEO is internal - which means arranging your website so it has the best chance of being ranked high on Google. The other 85% is driven from written articles, press releases, blogs, comments, and a slew of other content with built-in “backlinks” to your website and put them all over the web.

So it's the 85% that is hard to control- harder to measure and easier to lose track of.  Google wants relevant, real content on the internet that people want to read and tell other people about.

Here's a quick "85% SEO cheatsheet" to help you:

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Topics: SEO, social media

5 Ways to Reinvent the Press Release with SEO using social media

Posted by Lynne Whelan on Fri, Jun 8, 2012 @ 3:21 PM
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Topics: Public relations, press releases, SEO, Garden Media Group, marketing

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Lynne Whelan on Fri, Jun 1, 2012 @ 9:27 AM

Trying to wrap our head around the social networking phenomena has been a challenge for most people.

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Topics: Public relations, Twitter, image building, SEO, Garden Media Group, social media, marketing

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