GROW! Marketing and Public Relations Tips

Trending Thursday: Navigate the PR Industry’s Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 9, 2016 @ 9:05 AM

Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.

While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.

Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.

Continue reading to learn why the PR industry is layered landscape.

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Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers

Infographic: 17 Public Relations Quotes That Inspire

Posted by Samantha Arcieri on Thu, May 26, 2016 @ 9:30 AM

It’s the age-old industry question: How do you measure the value of PR? 

The simplest answer? You can’t put a price on public image!  

As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.

This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.  

17 Public Relations Quotes That Inspire:

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Topics: Public relations, PR Measurement, branding, image building, Infographic

Coach your Client Through a TV Interview

Posted by Samantha Arcieri on Wed, May 25, 2016 @ 9:25 AM

As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.

It is our job to make them stars, after all. 

What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.

We’ve offered a few tips on how to mold your client into the perfect brand ambassador.

Continue reading for tips on how to coach your client through a TV Interview.

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Topics: Public relations, branding, Media Relations, Garden Media, Interviews

How I Made the Most of My Public Relations Internship

Posted by Courtney Kates on Wed, May 18, 2016 @ 10:32 AM

In public relations, it is crucial to gain real-world experience to learn about the industry. Studying communications and public relations in the classroom is beneficial, but nothing beats “learning by doing.”

For college students, the best way to gain hands-on experience is through internships.

Not only does interning provide you with beneficial work experience, it also helps you learn more about yourself, what you are good at and what career path you want to pursue in the future.

During my internship at Garden Media, I was given opportunities to work on long-term projects, complete tasks for clients and even develop relationships with the media. I gained first-hand perspective as to what it’s like to work in a small public relations agency. My internship provided me with experiences and professional relationships that will be extremely beneficial in my pursuit of a full-time career.

Continue reading to learn how you can make the most out of your PR internship.

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Topics: Public relations, hiring a public relations person, Marketing to Millennials, Garden Media, Internship

Trending Thursday: Personalization is the Essence of Your Brand

Posted by Courtney Kates on Thu, May 12, 2016 @ 10:06 AM

With such a wide variety of products and services available, people face tough decisions when it comes to what they spend their money on.

Brands can make it easy for people to remain customers by offering personalized services and customized products.

Personalization is the essence of the backyard boldness trend. People are transforming their backyards into personalized entertainment spaces by adding creative décor. LED lights, bright colors and bold patters are adding life to these new backyard sanctuaries.

Continue reading to learn how personalization can help your brand.

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Topics: Public relations, Trending Thursday, trends, Garden Trends, marketing, Garden Media

Speaker Series: Nicole Guarasci’s Love of PR Grows at Garden Media

Posted by Courtney Kates on Wed, Apr 6, 2016 @ 11:57 AM

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

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Topics: Public relations, creating content, Instagram, Garden Media, Speaker Series, Internship

Trending Thursday: Welltality Deep Dive

Posted by Samantha Arcieri on Thu, Mar 24, 2016 @ 8:02 AM

We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

Whether they’re dining out or relaxing on vacation, people remain conscious of their health.

Here is this month's 2016 Garden Trend Deep Dive.

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Topics: Public relations, Trending Thursday, Garden Trends, social media, Garden Media

The Power of Positivity

Posted by Courtney Kates on Wed, Mar 16, 2016 @ 10:57 AM

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

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Topics: Public relations, audience, lawn & garden public relations, trends, Garden Media, lead

The stress-free way to sail through an interview

Posted by Katie Dubow on Wed, Mar 2, 2016 @ 9:51 AM

I gave this to talk an energetic and really smart group of PRSSA members at West Chester University. I had a great time and they asked a lot of great questions. It was an honor to share these tips with them in the hopes that they nail their next interview! I wanted to share my talk with you as well:

Sure, interviews can be stressful. You are subject to examination under a microscope, and you've got a small chunk of time to convince someone why hiring you would be a fantastic business decision.

With a little forethought, a bit of practice and the right attitude, you can walk away from that office expecting a good news phone call in the near future.

Continue reading to learn how to ace any interview.  

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Topics: Public relations, Marketing to Millennials, Internship, leadership, Interviews

Tips for Staying Productive at the Office

Posted by Samantha Arcieri on Wed, Feb 24, 2016 @ 10:41 AM

Anyone who works in an office knows the feeling. You’re halfway through the work day, your project isn’t anywhere close to being completed and time is quickly ticking away.

Productivity is a wonderful thing.

It’s also something that’s hard to come by when your mind would rather focus on anything else than emails.

According to The Muse, productivity won’t appear out of thin air, but there are things employees can do to get inspired and ready to work.

Continue reading for tips on how to stay productive during the workday.

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Topics: Public relations, Garden Media, lessons, leading

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