GROW! Marketing and Public Relations Tips

Garden Industry Insiders Give Thanks

Posted by Samantha Arcieri on Wed, Nov 19, 2014 @ 8:30 AM

Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

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Topics: Public relations, Public Relations Trends, gardening, Garden Media Group, Garden Trends

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

Posted by Samantha Arcieri on Wed, Nov 12, 2014 @ 8:35 AM

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

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Topics: PR Strategy, Public Relations Trends, gardening, Garden Media Group, Garden Trends

New Jargon Reveals Garden Trends

Posted by Samantha Arcieri on Wed, Oct 15, 2014 @ 9:07 AM

Garden industry jargon is sometimes as colorful as flowers themselves.

While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.

Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.

In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.

Keep an eye out for our 2015 trends report!

Keep reading to learn more about Garden Media Group’s trend jargon.

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Topics: Public relations, lawn and garden public relations, PR Strategy, Public Relations Trends, trends, gardening, Garden Media Group, Garden Trends, marketing

Trending Thursday: 3 Data-Driven Tips for Garden Brands on Linkedin

Posted by Merissa Blum on Thu, Sep 4, 2014 @ 9:00 AM

The numbers are growing, more and more people are using Linkedin to find professionally relevant content.

And with a new study conducted by LinkedIn, your garden business can post content that's been proven to work. They've studied thousands of LinkedIn users to discover what length, time and topics perform best.

What are the easy tips and tricks you can do to make your content stand out and get noticed?

Read on to learn the 3 keys to publishing your garden brand’s content on LinkedIn. 

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Topics: creating content, Public Relations Trends, Trending Thursday, trends, Garden Media Group, LinkedIn

Trending Thursday: Use GoPro to Create Stellar Garden Brand Videos

Posted by Jourdan Cole on Thu, Jul 31, 2014 @ 9:00 AM

Four years ago, GoPro launched a YouTube channel promoting its personal, mountable cameras. To market the camera, the channel showcased professional stuntmen and extreme athletes using a GroPro. Now, an estimated 6,000 videos are shot every day with people mentioning GoPro.

As the trend has taken off, GoPro now produces many of its own videos and tripled its amount of views.

Gardening brands can tap into this trend by creating their own brand videos for YouTube using GoPros and by learning what worked from GoPro's marketing strategy.

Read more below for tips on how your garden brand can create videos that resonate with your target audience.

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Topics: Public Relations Trends, Trending Thursday, Youtube, marketing

Trending Thursday: Facebook's Influence Shrinking for Garden Brands?

Posted by Emma Fitzpatrick on Thu, Jun 19, 2014 @ 9:00 AM

Yes, Facebook has TONS of users, more than 1 billion users internationally, or 17% of the world population at large. Twitter and Instagram, the other two big social media platforms, are still lagging behind in users with about 200 million.

Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.

As of late, Facebook's dedicated users are few and far between. 

Discover why Facebook's users are fleeing, which affects the reach, number, and time your garden business should spend on this social outlet below.

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Topics: PR Strategy, Public Relations Trends, Trending Thursday, social media, facebook

Use New App, Pippit, to Maximize Gardening Business Content

Posted by Jourdan Cole on Wed, Jun 11, 2014 @ 10:00 AM

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

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Topics: creating content, PR Strategy, Public Relations Trends, Digital Branding, public relations media plan, content marketing, social media

3 New, Powerful Ways your Garden Business Can Use Social Media

Posted by Emma Fitzpatrick on Wed, May 28, 2014 @ 11:20 AM

The longer social media thrives, the bigger the role it will play in companies.

Today, 81% of businesses both small and large are using social media. Out of those, 94% use it to communicate marketing messages.

But, this year, social media should be more than just an outlet for your gardening business' marketing messages.

Read on to learn 3 new ways your garden business can use social media in new ways.

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Topics: PR Strategy, marketing communications, advertising vs public relations, Public Relations Trends, garden industry public relations, social media

4 Communication Trends Your Gardening Business Needs to Know & Use

Posted by Emma Fitzpatrick on Wed, May 21, 2014 @ 10:00 AM

From Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving. But, never before have the changes been so drastic or rapid.

As communication habits change, gardening businesses need to follow suit in order to stay current and continually resonate with customers. Plus, being at the forefront of these trends allows you to better attract younger, new gardeners to your business.

Read on to learn the top four ways communication is changing--and how your garden business can use these progressions to modernize the way you do business.

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Topics: lawn & garden public relations, Public Relations Trends, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: 3 PR Trends Integral to Garden Business Success in 2014

Posted by Emma Fitzpatrick on Thu, Apr 17, 2014 @ 11:40 AM

2014 is already a 1/3 of the way over. Hard to believe isn't it? Seems like just yesterday we were talking about what gardening trends would dominate the year!

As 2014 continues, the changes and trends in the marketing and communication realm are clearly emerging--and will become increasingly important in the latter half of 2014.

What trends does your gardening business need to keep afoot of in the marketing world?

We've got the top 3 biggest trends in gardening marketing and communications below. Read on to unlock the secrets and keep your gardening business a step ahead of the rest.

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Topics: Public Relations Trends, Trending Thursday, garden industry public relations, content marketing, Garden Trends

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