GROW! Marketing and Public Relations Tips

Trending Thursday:  GWA Atlanta 2016

Posted by Samantha Arcieri on Thu, Sep 22, 2016 @ 9:29 AM

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016

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Topics: garden business, garden marketing, Garden Media Group, garden trade show marketing, Public Relations Trends

Trending Thursday: Don’t Ignore VR in PR

Posted by Samantha Arcieri on Thu, Sep 8, 2016 @ 9:25 AM

NaTECHUre is a top trend in the gardening industry for 2016.

It’s no secret that virtual reality engages kids with gardening and nature in fun, new ways. When technology and nature combine, kids get off the couch and head outside to the garden.    

Garden brands looking to be successful need to pay attention to the virtual reality (VR) and augmented reality (AR) craze.

There are a lot of things PR pros can do to incorporate VR and AR in their strategies and bring their clients into the future.  

Read on to learn how to incorporate virtual reality in your PR strategy.  

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Topics: Trending Thursday, Garden Trends, Public Relations Trends, Digital Branding

Trending Thursday Throwback Trends: Aqua Forces of Nature

Posted by Samantha Arcieri on Thu, Jul 28, 2016 @ 9:22 AM

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

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Topics: Trending Thursday, Garden Trends, Public Relations Trends, branding, Digital Branding

Trending Thursday: The Makers Lifestyle Deep Dive

Posted by Courtney Kates on Thu, Apr 28, 2016 @ 1:30 PM

Move over DIYers, there’s a new movement in town – the Makers.

People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.

PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.

Continue reading to learn about some of the most popular trends of the Makers Lifestyle.

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Topics: Public Relations Trends, Trending Thursday, trends, Garden Trends, Garden Media

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: The Year of the Blueberry

Posted by Courtney Kates on Thu, Mar 10, 2016 @ 9:18 AM

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

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Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

Infographics Serve as the New Press Release

Posted by Lauren Grow on Thu, Apr 9, 2015 @ 8:00 AM

In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.

As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon. 

Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.

Continue reading to learn how garden brands can use infographics to captivate and engage audiences.

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Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing

Garden Industry Insiders Give Thanks

Posted by Samantha Arcieri on Wed, Nov 19, 2014 @ 8:30 AM

Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

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Topics: Garden Media Group, gardening, Public Relations Trends, Garden Trends, Public relations

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

Posted by Samantha Arcieri on Wed, Nov 12, 2014 @ 8:35 AM

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

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Topics: Garden Media Group, PR Strategy, gardening, Public Relations Trends, Garden Trends

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