GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Aqua Forces of Nature

Posted by Samantha Arcieri on Thu, Jul 28, 2016 @ 9:22 AM

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

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Topics: Trending Thursday, Garden Trends, Public Relations Trends, branding, Digital Branding

Trending Thursday: The Makers Lifestyle Deep Dive

Posted by Courtney Kates on Thu, Apr 28, 2016 @ 1:30 PM

Move over DIYers, there’s a new movement in town – the Makers.

People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.

PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.

Continue reading to learn about some of the most popular trends of the Makers Lifestyle.

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Topics: Public Relations Trends, Trending Thursday, trends, Garden Trends, Garden Media

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: The Year of the Blueberry

Posted by Courtney Kates on Thu, Mar 10, 2016 @ 9:18 AM

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

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Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

Infographics Serve as the New Press Release

Posted by Lauren Grow on Thu, Apr 9, 2015 @ 8:00 AM

In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.

As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon. 

Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.

Continue reading to learn how garden brands can use infographics to captivate and engage audiences.

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Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing

Garden Industry Insiders Give Thanks

Posted by Samantha Arcieri on Wed, Nov 19, 2014 @ 8:30 AM

Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

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Topics: Garden Media Group, gardening, Public Relations Trends, Garden Trends, Public relations

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

Posted by Samantha Arcieri on Wed, Nov 12, 2014 @ 8:35 AM

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

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Topics: Garden Media Group, PR Strategy, gardening, Public Relations Trends, Garden Trends

New Jargon Reveals Garden Trends

Posted by Samantha Arcieri on Wed, Oct 15, 2014 @ 9:07 AM

Garden industry jargon is sometimes as colorful as flowers themselves.

While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.

Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.

In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.

Keep an eye out for our 2015 trends report!

Keep reading to learn more about Garden Media Group’s trend jargon.

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Topics: Garden Media Group, marketing, lawn and garden public relations, PR Strategy, trends, gardening, Public Relations Trends, Garden Trends, Public relations, trends

Trending Thursday: 3 Data-Driven Tips for Garden Brands on Linkedin

Posted by Merissa Blum on Thu, Sep 4, 2014 @ 9:00 AM

The numbers are growing, more and more people are using Linkedin to find professionally relevant content.

And with a new study conducted by LinkedIn, your garden business can post content that's been proven to work. They've studied thousands of LinkedIn users to discover what length, time and topics perform best.

What are the easy tips and tricks you can do to make your content stand out and get noticed?

Read on to learn the 3 keys to publishing your garden brand’s content on LinkedIn. 

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Topics: Garden Media Group, creating content, trends, Public Relations Trends, Trending Thursday, LinkedIn

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