GROW! Marketing and Public Relations Tips

Understanding Personalities Can Lead to Success

Posted by Samantha Arcieri on Wed, Feb 22, 2017 @ 5:19 PM

With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types. 

According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality. 

So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.


After all, we’re all about making connections in this business, aren’t we?

Continue reading to learn more.

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Topics: hiring a public relations person, audience, PR Strategy, Public Relations Trends, social media

Make Your 2017 Resolutions Last

Posted by Olivia Ward on Wed, Jan 11, 2017 @ 9:32 AM

The holiday season may be behind us, but there is one more day of recognition just around the corner, National “Fall off the Wagon Day.”

The New Year is a time when motivation is at an all-time high, with promises of a lifestyle change. A year full of exercise and clean eating.

This “new year, new me” mantra might be enough to carry you through January, but once February 4th comes around, according to FourSquare, there are officially more “Check Ins” via social media at fast food restaurants than the gym.

Here is how some of consumers’ favorite green brands are taking strides to keep people involved and motivated well past February 4th.

Continue reading to learn more.

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Topics: audience, PR Strategy, Public Relations Trends, trends, Marketing to Millennials

Trending Thursday:  GWA Atlanta 2016

Posted by Samantha Arcieri on Thu, Sep 22, 2016 @ 9:29 AM

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016

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Topics: garden marketing, Public Relations Trends, garden trade show marketing, garden business, Garden Media Group

Trending Thursday: Don’t Ignore VR in PR

Posted by Samantha Arcieri on Thu, Sep 8, 2016 @ 9:25 AM

NaTECHUre is a top trend in the gardening industry for 2016.

It’s no secret that virtual reality engages kids with gardening and nature in fun, new ways. When technology and nature combine, kids get off the couch and head outside to the garden.    

Garden brands looking to be successful need to pay attention to the virtual reality (VR) and augmented reality (AR) craze.

There are a lot of things PR pros can do to incorporate VR and AR in their strategies and bring their clients into the future.  

Read on to learn how to incorporate virtual reality in your PR strategy.  

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Topics: Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends

Trending Thursday Throwback Trends: Aqua Forces of Nature

Posted by Samantha Arcieri on Thu, Jul 28, 2016 @ 9:22 AM

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

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Topics: branding, Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends

Trending Thursday: The Makers Lifestyle Deep Dive

Posted by Courtney Kates on Thu, Apr 28, 2016 @ 1:30 PM

Move over DIYers, there’s a new movement in town – the Makers.

People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.

PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.

Continue reading to learn about some of the most popular trends of the Makers Lifestyle.

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Topics: Public Relations Trends, Trending Thursday, trends, Garden Trends, Garden Media

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: The Year of the Blueberry

Posted by Courtney Kates on Thu, Mar 10, 2016 @ 9:18 AM

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

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Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

Infographics Serve as the New Press Release

Posted by Lauren Grow on Thu, Apr 9, 2015 @ 8:00 AM

In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.

As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon. 

Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.

Continue reading to learn how garden brands can use infographics to captivate and engage audiences.

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Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing

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