GROW! Marketing and Public Relations Tips

Are You Really Ready to Hire a Public Relations Firm?

Posted by Emma Fitzpatrick on Mon, Jul 22, 2013 @ 9:00 AM

When fine-tuning a garden business, you've got to make sure all the pieces are in place: sales, product development, customer service, marketing and public relations.

Public relations is a process that many businesses know they need, but they don't fully understand what it is.

PR isn't just about securing media placements--especially in the heyday of content marketing. And, for the public relations process to truly work, the business partner has to understand it fully.

If your garden business is thinking about signing on with a public relations firm, see if you're really ready for the full public relations experience with these five checkpoints.

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Topics: PR Strategy, hiring a public relations person, public relations media plan, Public Relations Trends

PR Campaign Case Study: Maintaining Momentum

Posted by Emma Fitzpatrick on Wed, Jun 26, 2013 @ 9:00 AM

All the elements for your public relations campaign are now in line: goals, objectives, key media, and target audience.

Your campaign has rolled out across a multitude of media outlets--and audiences are craving more.

Now that you have an action and media plan in line as well as a few media hits, you need to focus on maintaining momentum.

Your garden company cannot blast the same message in the same way year after year. To keep it interesting, add a new twist to your campaign each year.

Let's look at our PR Campaign Case Study on Costa Farms' O2 for You to illustrate the art of shifting the tactics each year while furthering your campaign's goals.

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Topics: social media, SEO, PR Strategy, public relations media plan, Digital Branding, case study, PR Campaign

Email Makeover Guide to Help Garden Industry Reach Smart Phone Users

Posted by Emma Fitzpatrick on Mon, Jun 24, 2013 @ 9:00 AM

Are you an app addict? Always downloading new apps on your smartphone?

Well then it may come as a surprise to you that people use their smartphones most for emails, not apps, not internet, not actual phone calls, but E-MAIL.

A study found 79% of smartphone users use their phone to check email. And, after checking their personal email, emails from brands - or even better emails from your garden business are their second priority in terms of importance.

And a whopping 70% said direct emails from businesses influence their buying behavior -- a great ROI! That's why mobile email marketing is definitely a worthwhile investment.

With these stats in mind, your garden business needs to take a second look at your email marketing and use these simple but powerful tips for an email makeover.

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Topics: marketing communications, internet marketing, creating content, PR Strategy, audience, public relations media plan, content marketing, Digital Branding

Biggest Mistakes When Measuring Social Media

Posted by Emma Fitzpatrick on Mon, Jun 17, 2013 @ 9:00 AM

Through our GROW! e-Book club, we've been getting oodles of questions about how to measure social media--and for good reason.

In the scheme of public relations and the garden industry, social media is still a new medium. New or now, your garden business needs to be participating on the most relevant platforms for your target audience.

But, how can you tell if the time and energy your garden company invests is worth the return on your investment?

We're going to share an easy way to implement step-by-step processes to measure the success of your garden business's social media campaigns.

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Topics: social media, PR Strategy, public relations media plan, PR Campaign

PR Case Study: Defining Goals and Objectives

Posted by Emma Fitzpatrick on Wed, Jun 12, 2013 @ 9:00 AM

Last week, we focused on the steps to creating a public relations campaign. As promised, we've returned to walk you through steps one and two: defining goals and objectives. 

Our spotlight will be on Costa Farm's wildly successful O2 for You campaign from 2008-2012.

Below are our proven to work steps to define goals and objectives for a public relations campaign in the garden industry. 

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Topics: creating content, PR Strategy, public relations media plan, case study, PR Campaign

Spice Up Vine Marketing Videos

Posted by Emma Fitzpatrick on Mon, Jun 10, 2013 @ 9:00 AM

Vine has been dominating headlines lately because (drum roll please) Vine is officially available for Android phones!

In case you missed it the first time around, Vine is the easiest way to make videos. Anybody with a smart phone can make a six second video and upload it to Twitter.

But, there's a catch. Now that Vine has been around for four months, we've seen a lot of the same videos.

While Vine may be called the Instagram of Video, like the picture above illustrates, you have got to be doing more with your video than the standard.

Freshen up your garden business's Vine tactic by trying 8 types of Vine that innovate--and consumers LOVE to retweet.

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Topics: social media, internet media, public relations media plan, Digital Branding, Vine

How to Create a Wildly Successful PR Campaign

Posted by Emma Fitzpatrick on Wed, Jun 5, 2013 @ 9:00 AM

As promised, GROW! will continue to focus on one case study a month. Plus, at the end of the month, we'll host a Google Hangout for our ebook club

Every Wednesday in June, we will be posting about the elements of a successful public relations campaign.

To begin, we're going to detail what a PR campaign is and how it's different than an advertising campaign 

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Topics: advertising vs public relations, public relations media plan, case study, ebook club, PR Campaign

Compelling Calls to Action on Facebook and Twitter

Posted by Emma Fitzpatrick on Mon, Jun 3, 2013 @ 9:00 AM

Social media is, of course, at its core about connecting with green, gardening customers. Here, your company is able to transcend the stigma of being a money-hungry business. 

On social media, your garden company is able to meaningfully connect by showcasing your sense of humor, ability to listen, and individualized responses.

Twitter, Facebook, Pinterest, and Instagram provide a medium for your garden brand to show the face and personality behind your product.

Yet, in order to truly succeed in the realm of social media, you not only have to have a presence, but your digital persona should produce. The fruits of social media are different for each business: increases in likes, profit, website visits, or loyal customers.

Whatever your garden business hopes to achieve on social media, you need to create effective, meaningful calls to action with our tips below!

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Topics: Twitter, audience, public relations media plan, Digital Branding, facebook

How to Join and Integrate Google Hangouts Into Your Garden Business

Posted by Emma Fitzpatrick on Thu, May 30, 2013 @ 9:00 AM

Google+ is the black sheep of social media. The rest of the gang, think Facebook, Twitter, Instagram, and Pinterest garner much more attention. 

While Google+ may not be the most popular, the one major advantage of Google+ is the Google Hangouts. 

Google Hangouts are the perfect fit for your small business--and will offer you a competitive edge over other garden businesses. 

See what a Google Hangout looks like in action by joining Garden Media for our first ebook club discussion on branding

Below, we'll detail how to use a Google Hangout and the many ways you can start using Google Hangouts to better connect with your green consumers.  

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Topics: audience, public relations media plan, ebook club

Powerful Presentations for Garden Industry Innovators

Posted by Emma Fitzpatrick on Thu, Apr 25, 2013 @ 9:00 AM

Presenting new ideas, whether it's to your in-house team, your board, or a green audience at a conference, is your time to shine.

This is your moment to tell a captive audience just exactly why your product or business is the bee's knees.

Yes, public speaking is terrifying, which also means it's exhilarating. 

One of the quickest ways to flourish (or flunk) a presentation is to use visual aides. The next time you're presenting, mesmerize your audience with one of these hip, modern presentation tools. 

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Topics: Public relations, internet marketing, creating content, public relations media plan, Youtube

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