When fine-tuning a garden business, you've got to make sure all the pieces are in place: sales, product development, customer service, marketing and public relations.
Public relations is a process that many businesses know they need, but they don't fully understand what it is.
PR isn't just about securing media placements--especially in the heyday of content marketing. And, for the public relations process to truly work, the business partner has to understand it fully.
If your garden business is thinking about signing on with a public relations firm, see if you're really ready for the full public relations experience with these five checkpoints.