GROW! Marketing and Public Relations Tips

Trending Thursday: Navigate the PR Industry’s Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 9, 2016 @ 9:05 AM

Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.

While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.

Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.

Continue reading to learn why the PR industry is layered landscape.

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Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers

Trending Thursday: St. Patrick’s Day and PR

Posted by Samantha Arcieri on Thu, Mar 12, 2015 @ 8:30 AM

St Patrick’s Day is right around the corner, which means thousands of people will join together next week to wear green and celebrate Irish culture and heritage.

After all, everyone is Irish on March 17.

Brands also join together to take advantage of the marketing opportunities the holiday provides.

According to prsa.org, “St. Patrick’s Day is becoming a widely celebrated holiday across the United States, and is proving to be a valuable sales, marketing and public relations opportunity. The holiday has seen more than a 10 percent increase in the number of Americans celebrating from 2010 to 2013. In addition to the ‘39.6 million Americans who claim Irish heritage,’ those without roots in Ireland partake in the large-scale celebratory activities as well.”

Public relations and St. Patrick’s Day have a lot in common – especially when it comes to PR in the garden industry.

Continue reading for more information on what Public Relations and St. Patrick’s Day have in common.

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Topics: garden marketing, audience, PR Strategy, public relations media plan

Planning Metrics for Your Garden Business' Success

Posted by Dan Ream on Mon, Jun 30, 2014 @ 10:00 AM

Garden business owners know that a solid business plan is essential for success.

Business plans are how you communicate your vision when breaking into the field, and it's also the blueprint for maintaining success after you've gotten there.

But how can you measure success, and how do you know when you've reached it?

Any good garden business wants to answer these questions, but most of them ask a bit too late.

The best measurement strategies begin before your garden business even gets off the ground.

Keep reading to learn how to plan for your garden business' success with measurement metrics in mind.

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Topics: PR Measurement, PR Strategy, garden business, public relations media plan, garden industry public relations

Use New App, Pippit, to Maximize Gardening Business Content

Posted by Jourdan Cole on Wed, Jun 11, 2014 @ 10:00 AM

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

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Topics: creating content, PR Strategy, Public Relations Trends, Digital Branding, public relations media plan, content marketing, social media

What News Platforms are Gardening Customers Actually Reading?

Posted by Megan Psenicska on Wed, Apr 2, 2014 @ 9:00 AM

The constant availability of the internet has made spreading news about your garden business easier than ever.

But, getting your consumers to read that news has proven to be far more difficult.

Every minute of every day gardening customers are logging on and searching for the latest gardening news, but is your green business on their watch list?

With all of the news, phone apps and social media sites, your company news can easily disappear into the market noise.

Find out what form of media your garden consumers are reading and tips to ensure your message doesn't just get published--it gets read.

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Topics: lawn and garden public relations, creating content, PR Strategy, marketing communications, garden trade show marketing, internet marketing, public relations media plan, content marketing

Bring Your Press Release into the 21st Century with these 4 Tips

Posted by Emma Fitzpatrick on Sun, Oct 6, 2013 @ 9:00 AM

1906-?

Press releases aren't dead. We're saying it!

But, just because they're still alive, doesn't mean they're fine as is. The strategy, format, and goals of press releases are still relevant. Yet, the tactics with which we write and market our press releases need some work.

Below are 4 tips and tricks to bring your press release into the 21st century.

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Topics: Public relations, PR Strategy, press releases, public relations media plan

Secrets to Make Your Brand's Video Go Viral

Posted by Emma Fitzpatrick on Wed, Sep 18, 2013 @ 9:00 AM

Making a video go viral is exactly what every brand wants to do. Viral videos are seen by millions of people, have off the chart levels of engagement, and place your brand positively in the mind of consumers.

But, creating a viral brand video is like finding a needle in the haystack.

How can your garden brand create a video with the potential to go viral?

Start by following these tips below, and from there, promote that video--then promote it some more!

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Topics: PR Strategy, public relations media plan, Youtube

Cultivate Connections & Expectations with PR Firms Before Hiring

Posted by Emma Fitzpatrick on Wed, Aug 28, 2013 @ 9:00 AM

If you're about to hire a PR firm, you want to do your research. Know when to hire a PR firm, questions to ask, and what public relations can really do for your business.

Before you sign the contract, clearly set your expectations. The last thing you want to do is sign a year-long contract only to discover you've made a terrible mistake.

To make your partnership with your (almost) new public relations firm, outline a clear plan of attack for these 4 criteria.

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Topics: Public relations, hiring a public relations person, PR Strategy, garden trade show marketing, public relations media plan, garden industry public relations

The Power of Reddit for Business and Marketing

Posted by Emma Fitzpatrick on Thu, Aug 8, 2013 @ 9:00 AM

Reddit is one of the most powerful websites and social communities on the internet--though you wouldn't guess it by looking at their website design.

Last month alone, there were over 55 million unique visitors. Pretty impressive. 

Making it on the home page of Reddit is the new equalivalent of making it on the front page of The Washington Post. Plus, Redditt fame will very often translate into even more stories in traditional media sources. 

Read on to discover the power of Reddit for your garden business--and the best practices for marketing on the platform.

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Topics: PR Strategy, Digital Branding, public relations media plan, social media

Product Launch Case Study: Year Three

Posted by Emma Fitzpatrick on Wed, Jul 24, 2013 @ 9:00 AM

Garden Media Group has launched a multitude of products over the years.

To help streamline the process, we created a 3 year plan that ensures success. 

During Year 3 of a product launch, your garden business finally gets to run full speed ahead.

Year 3 allows you to hone in on mass media, and reap the benefits of success. 

When launching a product in the garden industry, year three has a dichotomy unlike any other: you're reaping mass media success for your current product, but you have to begin to switch the spotlight to a new, exciting product as well to maintain momentum.

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Topics: PR Strategy, public relations media plan, Garden Media Group, product launch

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